Summary
Research Interests
- Franchising
- Business-to-Business
- Sales Management
- Service Marketing
Courses Taught
- Marketing Research
- Distribution Channels
- International Marketing
- Innovation
- Consumer Behavior
- Principles of Marketing
Google Scholar Page
Education
- Ph.D., University of Oklahoma, Marketing
- M.A., Yonsei University, Economics
- B.B.A., University of Iowa, Finance