Program at a glance

How much does it cost? 

Learn more about how to afford a degree from the University of Nevada, Reno.

How long does it take?

This 120-credit program is designed to be completed in four years.

Who can apply? 

Open to all undergraduate students. Applicants must have a high-school diploma or GED.

What will I learn in a bachelor's degree in marketing program?

Marketing students will acquire the knowledge and skill sets to identify and satisfy customer needs to help organizations achieve their marketing goals. The specific topics are broadly categorized into those of Product, Pricing, Promotion and distribution strategies (Place), revolving around the understanding of consumers. Students will also learn how to conduct marketing research and apply modern marketing tools and strategies. We also offer a number of elective courses that fulfill more specific needs of our students.

Learning outcomes

With a bachelor's degree in marketing, students will be able to:

  • Demonstrate mastery of fundamental business knowledge and practices.
  • Possess analytical and critical thinking skills.
  • Effectively communicate within a business environment.
  • Use information technology to support business analysis and operations.
  • Recognize, evaluate and resolve ethical issues, both personally and organizationally.
  • Develop a global business perspective and will have the knowledge and skills to conduct business internationally.

Learn more about the Marketing Department

Meet the faculty, discover research on a variety of marketing, operations, and supply chain topics, and learn more about marketing degree programs offered by the College of Business at the University of Nevada, Reno.

Careers with a degree in marketing

You can afford the University of Nevada, Reno

76% of students receive financial aid

Almost everyone is eligible to receive some kind of aid. We offer need-based and merit-based forms of financial aid to help you afford college.

54% of all students graduate with no debt

That's right. More than half of our students leave the University of Nevada, Reno with no student debt.

The strength of the college is its people.

At the College of Business we provide premier business education, preparing students to become competitive, ethical and innovative business professionals to drive economic development and improve quality of life for all.

Visit the College of Business
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