The Marketing program, part of the Managerial Sciences department of the College of Business, helps give students strategic insight into one of the most vital components of modern business. Students will be able to help companies and organizations identify customers, develop advertising campaigns, conduct business development research, and explore new avenues of brand promotion. Marketing is both a social and managerial process. It is how individuals and groups obtain what they want through creating, offering, and exchanging products of value with others. By definition, "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges with target groups that satisfy customer and organizational objectives."
Graduates entering into the workforce with a Marketing degree are equipped with the tools to lead a marketing and advertising campaign or build a successful business. In essence, the tools a graduate receives after receiving a degree from the Managerial Sciences department include the ability to effectively communicate, collaborate and lead.