Public relations & advertising

Develop your ability to think creatively and influence communities, consumers and society.

In-class experience

  • Research, plan, implement and evaluate effective public relations/advertising campaigns.
  • Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence consumers.
  • Analyze target audience demographics, psychographics and behaviors.
Two students present on a stage.

Internships/practicums

What you'll learn

  • How to communicate across digital and print platforms
  • How to create branded media
  • How to connect with audiences on social media

Where you'll intern

  • Public relations and advertising agencies
  • Corporations and nonprofits
  • Government and university communications departments

Possible careers after graduation

  • Agency public relations, marketing and advertising
  • Brand management
  • Public information and government affairs
  • Non-profit and charitable communications
  • Freelance business

What you'll study

Students must complete 39 units of journalism courses for the major and 120 units overall to graduate. Find details below about completing your journalism courses with a public relations and advertising emphasis. View all required courses on our bachelor's degree of journalism page.

  • Journalism core (21 credits)
    1. Complete all required core courses. (21 credits)
      • JOUR 103 – Introduction to Media and Society
      • JOUR 107 – Media Writing
      • JOUR 108 – Media Design
      • JOUR 208 – Media Production
      • JOUR 305 - Media Ethics
      • JOUR 401 - First Amendment and Society
      • JOUR 499 - Professional Internship or JOUR 416 – Practicum (3)
  • Public relations & advertising emphasis (12 credits)
    1. Complete three required emphasis courses. (9 credits)
      • JOUR 351 - Principles of Public Relations and Advertising
      • JOUR 361 - Writing for Public Relations and Advertising
      • JOUR 442 - Advanced Public Relations and Advertising
    2. Choose one course from the following list. (3 credits)
      • JOUR 430 - Media Selection for Public Relations and Advertising
      • JOUR 432 - Creative Solutions for Public Relations and Advertising
      • JOUR 433 - IMC Competition*
      • JOUR 440 - Advanced Media Production
      • JOUR 441 - Health Advertising and Marketing
      • JOUR 443 - Public Relations and Advertising Campaigns Studio*
      • JOUR 446 - Crisis Communications

  • Journalism electives (6 credits)
    1. Complete six credits of upper-division journalism courses from any emphasis. Students are encouraged to take additional credits in their chosen emphasis but are also free to select courses from other emphases.

  • Recommended minors / double majors
    • Business
    • Communications
    • Psychology
    • Political Science
    • Spanish
    • Sociology
    • Anthropology

Take the next steps

Meet emphasis faculty

Advertising & public relations Journalism, faculty, advertising, public relations, media studies, visual communication, graduate students, Center for Advanced Media Studies
Laura Crosswell
Laura Crosswell
Assistant Professor of Health Communication and Associate Director of the Center for Advanced Media Studies
(775) 784-4191
RSJ 103C
2405 Journalism, faculty, advertising, public relations, media studies, visual communication, graduate students, Center for Advanced Media Studies
Advertising & public relations Journalism, faculty, advertising, public relations, advertising & public relations, reporting
Todd Felts
Todd Felts
Teaching Associate Professor of Public Relations & Advertising He, him
(775) 784-4188
RSJ 215D
2405 Journalism, faculty, advertising, public relations, advertising & public relations, reporting
Advertising & public relations Journalism, faculty, advertising, public relations, advertising & public relations, reporting
Alison Gaulden
Alison Gaulden
Senior Lecturer of Public Relations/Advertising She, her
(775) 784-4459
RSJ 207
2405 Journalism, faculty, advertising, public relations, advertising & public relations, reporting
Advertising & public relations Journalism, faculty, advertising & public relations, Spanish language media
Ezequiel Korin
Ezequiel Korin
Assistant Professor of Spanish-Language Media He, him
(775) 784-6946
RSJ 203
2405 Journalism, faculty, advertising & public relations, Spanish language media
Advertising & public relations Journalism, faculty, media studies, advertising, public relations
Sheila Peuchaud
Sheila Peuchaud
Assistant Professor of Strategic Communication She, her
(775) 784-4183
RSJ 215F
2405 Journalism, faculty, media studies, advertising, public relations
Advertising & public relations Journalism, faculty, advertising, documentary, media studies, visual communication, race and media
Myrton Running Wolf
Myrton Running Wolf
Assistant Professor of Race and Media Photo credit: Pamela Peters
(775) 784-4187
RSJ 215B
2405 Journalism, faculty, advertising, documentary, media studies, visual communication, race and media
Advertising & public relations Journalism, faculty, advertising, public relations, media studies, Center for Advanced Media Studies
Gi Woong Yun
Gi Woong Yun
Director of the Center for Advanced Media Studies and Professor
(775) 784-4192
RSJ 303F
2405 Journalism, faculty, advertising, public relations, media studies, Center for Advanced Media Studies