Public relations & advertising

Develop your ability to think creatively and influence communities, consumers and society.

In-class experience

  • Research, plan, implement and evaluate effective public relations/advertising campaigns.
  • Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence consumers.
  • Analyze target audience demographics, psychographics and behaviors.
Two students present on a stage.

Internships/practicums

What you'll learn

  • How to communicate across digital and print platforms
  • How to create branded media
  • How to connect with audiences on social media

Where you'll intern

  • Public relations and advertising agencies
  • Corporations and nonprofits
  • Government and university communications departments

Possible careers after graduation

  • Agency public relations, marketing and advertising
  • Brand management
  • Public information and government affairs
  • Non-profit and charitable communications
  • Freelance business

What you'll study

Students must complete 39 units of journalism courses for the major and 120 units overall to graduate. Find details below about completing your journalism courses with a public relations and advertising emphasis. View all required courses on our bachelor's degree of journalism page.

Take the next steps

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Meet emphasis faculty

Advertising & public relations Journalism, faculty, advertising, public relations, media studies, visual communication, graduate students, Center for Advanced Media Studies
Laura Crosswell
Laura Crosswell
Director of the Center for Advanced Media Studies and Associate Professor of Health Communication
(775) 784-4191
lcrosswell@unr.edu
RSJ 103C
2405 Journalism, faculty, advertising, public relations, media studies, visual communication, graduate students, Center for Advanced Media Studies
Advertising & public relations Journalism, faculty, advertising, public relations, advertising & public relations, reporting
Alison Gaulden
Alison Gaulden
Principal Lecturer of Public Relations/Advertising She, her
(775) 784-4459
gauldena@unr.edu
RSJ 207
2405 Journalism, faculty, advertising, public relations, advertising & public relations, reporting
Advertising & public relations
Narae Kim
Narae Kim
Assistant Professor of Advertising
(775) 682-5431
naraek@unr.edu
RSJ 103A
2405
Advertising & public relations Journalism, faculty, advertising, public relations, media studies, Center for Advanced Media Studies
Gi W. Yun
Gi W. Yun
Dean, Professor and Fred W. Smith Chair
(775) 784-6531
gyun@unr.edu
RSJ 301
2405 Journalism, faculty, advertising, public relations, media studies, Center for Advanced Media Studies