Curriculum

Our online Master of Arts in Stratgic Public Relations and Advertising degree is an asynchronous, online program with a focus on professional students who can complete the program while maintaining employment. Students enrolled in this program will complete the program in 5 semesters earning a total of 30 credit hours.

Required courses

See the table below for a list of required courses

List of required courses
Course Number Course Name Credits
JOUR 604 Cybersecurity, Privacy and Surveillance Society 3 credits
JOUR 701 Media Law for PR and Advertising 3 credits
JOUR 705 Ethical Issues in Public Relations and Advertising 3 credits
JOUR 707 Storytelling I: Writing for PR, Advertising and Journalism 3 credits
JOUR 721 Measurement for Public Relations & Advertising 3 credits
JOUR 730 Public Relations & Advertising Media Management & Leadership 3 credits
JOUR 735 Data and Media Analytics 3 credits
JOUR 755 Media Engagement and Innovation 3 credits
JOUR 791 Special Seminar Topics: Portfolio Project 1 to 3 credits
JOUR 796 Professional Paper 3 to 5 credits

Program timeline

Application requirements

  • Baccalaureate degree with minimum 2.75 GPA
  • Curriculum Vitae/Resume
  • Statement of Purpose
  • Two letters of recommendation
  • Minimum two years of professional experience

Application deadlines

  • Spring cohort: December 1 
  • Summer cohort: April 6 
  • Fall cohort: July 27 

Graduate special standing

We will accept a limited number of graduate special students. To learn more about enrolling as a graduate special, including application requirements, frequently asked questions and further requirements, contact the Graduate School. 

MORE ABOUT GRADUATE SPECIAL CLASSIFICATION

Accredidation in Public Relations course waiver

If you hold a Public Relations Society of America (PRSA) Accreditation in Public Relations (APR) or have earned distinction as a member of the College of Fellows, you may qualify to waive up to 6 credits toward your degree. This pathway honors the expertise and leadership you’ve already demonstrated, helping you complete your graduate studies faster while building on your professional achievements.