Curriculum

Our online Master of Arts in Stratgic Public Relations and Advertising degree is an asynchronous, online program with a focus on professional students who can complete the program while maintaining employment. Students enrolled in this program will complete the program in 5 semesters earning a total of 30 credit hours.

Required courses

See the table below for a list of required courses

List of required courses
Course Number Course Name Credits
JOUR 604 Cybersecurity, Privacy and Surveillance Society 3 credits
JOUR 701 Media Law for PR and Advertising 3 credits
JOUR 705 Ethical Issues in Public Relations and Advertising 3 credits
JOUR 707 Storytelling I: Writing 3 credits
JOUR 721 Measurement for Public Relations & Advertising 3 credits
JOUR 730 Public Relations & Advertising Media Management & Leadership 3 credits
JOUR 735 Data and Media Analytics 3 credits
JOUR 755 Media Engagement and Innovation 3 credits
JOUR 791 Special Seminar Topics 1 to 3 credits
JOUR 793 Independent Study 1 to 3 credits
JOUR 796 Professional Paper 3 to 5 credits

Program timeline