Gi W. Yun’s research focuses on social psychological aspects of media and communication. The topics of his publications range from theories of communication, internet research methodology, social media, health communication, agenda-setting, newspaper’s community capital, and social network analysis to big social media data analysis. He enjoys thinking about tools and theories developed by media and communication scholars.
He is currently working on projects in the areas of health care advertising in local media, machine bias in information production and consumption, local media agenda-setting on immigration stories, and others. His research projects are funded by National Science Foundation, Google, or Online News Association.
Yun received his Ph.D. and M.A. in Journalism and Mass Communication from the University of Wisconsin, Madison. His journalism and mass communication undergraduate degree is from Hanyang University, Seoul, Korea.
- Ph.D., University of Wisconsin, Madison School of Journalism and Mass Communication
- M.A., University of Wisconsin, Madison School of Journalism and Mass Communication
- B.A. in Journalism and Mass Communication, Hanyang University, Seoul, Korea