Graduate program marketing and recruitment
Program web pages
Thanks to Google and other search engines, clearly organized web pages with concise information are your program's best recruitment tool. Partner with your unit's web specialist to review your page architecture and ensure your content is refreshed annually.
Faculty profile pages
Your profile page is the best place for prospective students to learn about the faculty with whom they share research interests. Update your research interests, publications and funding regularly.
If you would like to create your own webpage(s), you can request access and server space. This allows you to build a University-branded website using accessible templates. You can use PackPages to highlight your research, your students, laboratory or more.
Lead forms are an easy-to-use addition to your program's degree page. This simple request for information form is fast and efficient way for prospective students to express interest to program directs. Talk to your web specialist about your process for reaching out in a timely manner. See a degree page with an embedded lead form.
Many units hold recruitment events on campus. It's a good idea to partner with the Graduate School and the Graduate Student Association to help promote your event. Be certain to add your events to the University's calendar at events.unr.edu.
The Graduate School has a campus-wide program called Gradventure which partners with graduate programs to invite competitive prospective candidates for multi-day, on-campus recruitment events. This program has been shown to be effective in enhancing the quality and diversity of the applicant pool.
Printed materials, such as informational one-sheets and rack cards are most effective when distributed off campus -- serving as a fast introduction and physical reminder for those have not heard of your program before.
Consider taking printed materials to your conferences and off-campus recruitment events.
As outlined in the University's accessibility policy, all digital materials created either for course content or for the internet must be made accessible in compliance with AA requirements as defined by the Americans with Disabilities Act. It is highly recommended to complete two training courses: Basic Web Accessibility and PDF remediation.
Marketing and Communication specialists
The University's Office of Marketing and Communications (MarCom) can assist you further with any of these projects.
Most academic units have an identified individual for marketing, web and accessibilty. Please contact your unit's marketing specialist for additional information.
- CABNR - Robert Moore
- College of Liberal Arts - Lisa McDonald
- College of Business - Allie Crichton
- College of Education - William McDonald
- College of Engineering - Kirstin Swagman
- College of Science - Jennifer Kent
- Cooperative Extension - Ashley Andrews
- Graduate School - Jennifer Shelton
- Human Resources - Haley Anderton
- Journalism - Jessica Fagundes
- Libraries - Tanner Kowalczik
- Research and Innovation - Alexandra Vanderhoff
- School of the Arts - Yun Ku
- School of Medicine - Mike Wilhelm