Romana Houmanfar's Profile Photo

Ramona Houmanfar

Professor, Director of Behavior Analysis Program


Ramona A. Houmanfar the faculty in the Department of Psychology at the University of Nevada Reno in 1998. Dr. Houmanfar is Professor of Psychology and Director of the Behavior Analysis Program at the University of Nevada, Reno (UNR). She currently serves as the trustee of the Cambridge Center for Behavioral Studies, Chair of the Organizational Behavior Management Section of Cambridge Center for Behavioral Studies, and editorial board members of the Journal of Organizational Behavior Management, and Behavior & Social Issues. Dr. Houmanfar recently completed her seven-year term as the editor of Journal of Organizational Behavior Management. She has served as the former senior co-chair of the Association for Behavior Analysis International, Director of the Organizational Behavior Management Network and President of the Nevada Association for Behavior Analysis.  

Dr. Houmanfar has published over seventy peer-reviewed articles and chapters, delivered more than 100 presentations at regional, national, and international conferences in the areas of behavioral systems analysis, cultural behavior analysis, leadership in organizations, rule governance, communication networks, instructional design, and bilingual repertoire analysis and learning.  Her expertise in behavioral systems analysis and cultural behavior analysis have also guided her research associated with implicit bias, cooperation, situational awareness, decision making, and value-based governance.  Dr. Houmanfar has published three co-edited books titled “Organizational Change” (Context Press), "Understanding Complexity in Organizations", and “Leadership & Cultural Change (Taylor & Francis Group).

Research interests

  • Cultural Behavior Analysis
  • Behavioral Systems Analysis
  • Organizational Behavior Management
  • Verbal Behavior and Communication Networks
  • Instructional design


  • Ph.D., Psychology, University of Nevada, Reno, 1998
  • M.A., Psychology, University of Nevada, Reno, 1993
  • B.A., Psychology, University of Nevada, Reno, 1990


  • Houmanfar, R., A., & Mattaini, M. (Eds.)(2018). Leadership & Cultural Change: Managing Future Well-Being. Philadelphia, PA: Taylor & Francis Group. ISBN: 978-1-138-56061-1
  • Alavosius, M. P., Houmanfar, R. A., Anbro, S., Burleigh, K., & Hebein, C. (2017). Leadership and crew resource management in high-reliability organizations: A competency framework for measuring behaviors. Journal of Organizational Behavior Management, 37, 142-170.
  • Reimer, D., Houmanfar, R. A. (2017). Internalities and Their Applicability for Organizational Practices. Journal of Organizational Behavior Management, 37, 5-31.
  • Brayko, C. A., Houmanfar, R. A., Ghezzi, E. L. (2016). Organized Cooperation: A behavioral perspective on volunteerism. Behavior and Social Issues, 25, 77-98.
  • Baker, T. K., Smith, G. S., Houmanfar, R., Jacobs, N. N., Tolles, R., Kuhls, D., Piasecki, M. (2016). A deeper look at implicit weight bias in medical students. Advances in Health Sciences Education: Theory and Practice, 21(4).
  • Houmanfar, R. A., Mattaini, M. A. (2016). Leadership and cultural change: Implications for Behavior Analysis. The Behavior Analyst, 39(1), 41-46.
  • Maraccini, A. M., Houmanfar, R. A., & Szarko, A. (2016). Motivation and complex verbal phenomena: Implications for organizational research and practice. Journal of Organizational Behavior Management, 36, 282-300.
  • Wilhite, C. J. & Houmanfar, R. (2015). Mass news media and American culture: An interdisciplinary approach. Behavior and Social Issues, 24, 88-110.
  • Houmanfar, R., A., Alavosius, M. P., Morford, Z. H., Reimer, D., Herbst, S. A.(2015). Functions of Organizational Leaders in Cultural Change: Financial and Social Well-being. Journal of Organizational Behavior Management, 35, 4-27.
  • Brown, L., & Houmanfar, R.(2015). The Cost of Affluence: A Closer Look at the Food Industry. Behavior and Social Issues, 24, 4-22.
  • Chase, J., Houmanfar, R., Hayes, S., Ward, T., Plumb,J.,& Follette, V. (2013). Values are not just goals: Online ACT-based values training adds to goal setting in improving undergraduate college student performance (2013). Journal of Contextual Behavioral Science, 2, 79-84.
  • Houmanfar, R., & Ward, T. A. (2012). Value Clarification & Perspective Taking in Effective Organizational Change Processes. Journal of Applied Radical Behavior Analysis. N1, 92-97.
  • Houmanfar, R., & Ward, T. A. (2012). An Interdisciplinary Account of Martyrdom as a Religious Practice. Latin American Journal of Psychology, 44, 65-75.
  • Houmanfar, R. A., Rodrigues, N. J., & Ward, T. A., (2010). Emergence & Metacontingency: Points of Contact and Departure. Behavior and Social Issues, 20.
  • Herbst, S. A., & Houmanfar, R. (2009). Psychological approaches to values in organizations and organizational behavior management. Journal of Organizational Behavior Management. 29, 48-68.
  • Houmanfar, R., Hayes, L. J., & Fredericks, D. W. (2001). Religion and cultural survival. Psychological Record,51, 19-37.
  • Houmanfar, R., & Johnson, R. (2003). Organizational Implications of Gossip and Rumor. Journal of Organizational Behavior Management, 23 (2/3), 117-138.
  • Hayes, L., & Houmanfar, R. (2004). Units and measures: A response to Glenn & Malott. Behavior & Social Issues, 13, 106-110.
  • Alavosius, M. P., Houmanfar, R., & Rodriquez, N. J. (2005). Unity of Purpose/Unity of Effort: Private-sector Preparedness in Times of Terror. Disaster Prevention and Management, 14, 1-15.
  • Houmanfar, R., & Rodrigues, N. J. (2006). Behavior analysis & cultural analysis: Points of contact and departure. Behavior and Social Issues, 15, 13-30.