What do I post, where and how?

A brief guide for posting to Extension platforms 

Step 1: Who will my post be for?

• Current and prospective 4-H Youth Development Program participants, parents, volunteers, partners and/or donors 
  • Statewide ➡   
    • Post to Extension’s Instagram
    • Post to Extension’s Facebook page for 4-H
    • Cross post as appropriate to Extension’s Facebook groups for
      • The counties
      • 4-H
  • In one county ➡
    • Post to Extension’s Instagram
    • Post to Extension’s Facebook page for the county
    • Cross post as appropriate to Extension’s Facebook groups for
      • The county
      • 4-H
  • In a few counties ➡
    • Post to Extension’s Instagram
    • Post to Extension’s Facebook page for the county where the program lead/faculty supervisor is based
    • Cross post as appropriate to Extension’s Facebook
      • Pages for other participating counties
      • Groups for the counties
      • Groups for 4-H
  • In one particular club of a county ➡
    • Post to Extension’s Facebook group for the club
  • High-level stakeholders, such as elected officials and donors ➡
    • Send suggested tweets to Extension’s community partnerships coordinator, Sheila Bray, who manages Extension’s Twitter account
  • Other researchers in my field ➡
    • Send suggested tweets to Extension’s community partnerships coordinator, Sheila Bray, who manages Extension’s Twitter account
  • Other people in our College ➡ Send an email
• Current and prospective Master Gardener Program volunteer participants, community participants, partners and/or donors
  • Statewide ➡
    • Submit posts to Master Gardener Coordinator Katelyn Brinkerhoff for
      • Extension’s Instagram
      • Extension’s Facebook page for the Master Gardener Program
      • Cross posting to Extension’s main Facebook page
  • In one county ➡
    • Submit posts to Master Gardener Coordinator Katelyn Brinkerhoff for
      • Extension’s Instagram
      • Extension’s Facebook page for the county
      • Cross posting as appropriate to Extension’s
        • Groups for the county
        • Groups for the program
        • Page for the program
  • In a few counties ➡
    • Submit posts to Master Gardener Coordinator Katelyn Brinkerhoff for
      • Extension’s Instagram
      • Extension’s Facebook page for the county where the program lead/faculty supervisor is based
      • Cross posting as appropriate to Extension’s Facebook
        • Pages for other participating counties
        • Groups for the counties
        • Groups for the program
  • In one particular project area of the program ➡
    • Post to Extension’s Facebook group for the project area
  • High-level stakeholders, such as elected officials and donors ➡
    • Send suggested tweets to Master Gardener Coordinator Katelyn Brinkerhoff, who will work with Extension’s community partnerships coordinator, Sheila Bray, who manages Extension’s Twitter account
  • Other researchers in my field ➡
    • Send suggested tweets to Master Gardener Coordinator Katelyn Brinkerhoff who will work with Extension’s community partnerships coordinator, Sheila Bray, who manages Extension’s Twitter account
  • Other people in our College ➡ Send an email
• Another program’s current and prospective participants, parents, partners and/or donors (not 4-H or Master Gardeners)
  • Statewide ➡
    • Post to Extension’s Instagram
    • Post to Extension’s Facebook page
    • Cross post to Extension’s Facebook groups, as appropriate
  • In one county ➡
    • Post to Extension’s Instagram
    • Post to Extension’s Facebook page for the county
    • Cross post to Extension’s Facebook groups for the
      • Counties
      • Program
  • In a few counties ➡
    • Post to Extension’s Instagram
    • Post to Extension’s Facebook page for the county where the program lead/faculty supervisor is based
    • Cross post as appropriate to Extension’s Facebook
      • Pages for other participating counties
      • Groups for the counties
      • Groups for the program
  • In the program or a facet of the program exclusively ➡
    • Post to Extension’s Facebook group for the program or program facet
  • High-level stakeholders, such as elected officials and donors ➡
    • Send suggested tweets to Extension’s community partnerships coordinator, Sheila Bray, who manages Extension’s Twitter account
  • Other researchers in my field ➡
    • Send suggested tweets to Extension’s community partnerships coordinator, Sheila Bray, who manages Extension’s Twitter account
  • Other people in our College ➡ Send an email

Step 2: How do I craft my post?  

• Instagram:
  • Tell a story
    • Visually (well-produced or cell-phone quality)
    • With text (which can be long-ish)
  • Tone:
    • Authentic, raw, with emotion/empathy
    • Engaging, conversational, personal
• Facebook:
  • Tell a story or make an announcement
    • In text
      • Goldilocks-length
        • Just long enough to briefly tell the story
        • Not too long/short
        • Link to the rest of the story on our website, if warranted
      • With a link, photos and/or videos (well-produced or cell-phone quality)
    • Tone:
      • Transparent, conversational, impact-focused
• Twitter:
  • Share news or make an announcement
    • In text and/or links, photos or videos
    • Very concisely
  • Tone:
    • Professional, research-based, impact-focused
• Vimeo:
  • Show a story in a well-produced video
  • Embedded on our College’s website
  • Tone:
    • Ad-like
• YouTube:
  • Show a story or share a webinar or podcast recording
  • Well-produced or cell-phone quality
  • Tone:
    • Educational/informative, expert, conversational, transparent
• LinkedIn:
  • Share job announcements; career achievements; new research/patents
  • Tone:
    • Professional