Current and prospective4-H Youth Development Programparticipants, parents, volunteers, partners and/or donors
Statewide➡
Post to Extension’s Instagram
Post to Extension’s Facebook page for 4-H
Cross post as appropriate to Extension’s Facebook groups for
The counties
4-H
In one county➡
Post to Extension’s Instagram
Post to Extension’s Facebook page for the county
Cross post as appropriate to Extension’s Facebook groups for
The county
4-H
In a few counties➡
Post to Extension’s Instagram
Post to Extension’s Facebook page for the county where the program lead/faculty supervisor is based
Cross post as appropriate to Extension’s Facebook
Pages for other participating counties
Groups for the counties
Groups for 4-H
In one particular clubof a county ➡
Post to Extension’s Facebook group for the club
High-level stakeholders, such as elected officials and donors ➡
Send suggested tweets to Extension’s community partnerships coordinator, Sheila Bray, who manages Extension’s Twitter account
Other researchers in my field➡
Send suggested tweets to Extension’s community partnerships coordinator, Sheila Bray, who manages Extension’s Twitter account
Other people in our College➡ Send an email
Current and prospectiveMaster Gardener Programvolunteer participants, community participants, partners and/or donors
Statewide➡
Submit posts to Master Gardener Coordinator Katelyn Brinkerhoff for
Extension’s Instagram
Extension’s Facebook page for the Master Gardener Program
Cross posting to Extension’s main Facebook page
In one county➡
Submit posts to Master Gardener Coordinator Katelyn Brinkerhoff for
Extension’s Instagram
Extension’s Facebook page for the county
Cross posting as appropriate to Extension’s
Groups for the county
Groups for the program
Page for the program
In a few counties➡
Submit posts to Master Gardener Coordinator Katelyn Brinkerhoff for
Extension’s Instagram
Extension’s Facebook page for the county where the program lead/faculty supervisor is based
Cross posting as appropriate to Extension’s Facebook
Pages for other participating counties
Groups for the counties
Groups for the program
In one particular project areaof the program ➡
Post to Extension’s Facebook group for the project area
High-level stakeholders, such as elected officials and donors ➡
Send suggested tweets to Master Gardener Coordinator Katelyn Brinkerhoff, who will work with Extension’s community partnerships coordinator, Sheila Bray, who manages Extension’s Twitter account
Other researchers in my field➡
Send suggested tweets to Master Gardener Coordinator Katelyn Brinkerhoff who will work with Extension’s community partnerships coordinator, Sheila Bray, who manages Extension’s Twitter account
Other people in our College➡ Send an email
Another program’s current and prospective participants, parents, partners and/or donors (not 4-H or Master Gardeners)
Statewide➡
Post to Extension’s Instagram
Post to Extension’s Facebook page
Cross post to Extension’s Facebook groups, as appropriate
In one county ➡
Post to Extension’s Instagram
Post to Extension’s Facebook page for the county
Cross post to Extension’s Facebook groups for the
Counties
Program
In a few counties ➡
Post to Extension’s Instagram
Post to Extension’s Facebook page for the county where the program lead/faculty supervisor is based
Cross post as appropriate to Extension’s Facebook
Pages for other participating counties
Groups for the counties
Groups for the program
In the programor a facet of the program exclusively ➡
Post to Extension’s Facebook group for the program or program facet
High-level stakeholders, such as elected officials and donors ➡
Send suggested tweets to Extension’s community partnerships coordinator, Sheila Bray, who manages Extension’s Twitter account
Other researchers in my field➡
Send suggested tweets to Extension’s community partnerships coordinator, Sheila Bray, who manages Extension’s Twitter account
Other people in our College➡ Send an email
Step 2: How do I craft my post?
Instagram:
Tell a story
Visually (well-produced or cell-phone quality)
With text (which can be long-ish)
Tone:
Authentic, raw, with emotion/empathy
Engaging, conversational, personal
Facebook:
Tell a story or make an announcement
In text
Goldilocks-length
Just long enough to briefly tell the story
Not too long/short
Link to the rest of the story on our website, if warranted
With a link, photos and/or videos (well-produced or cell-phone quality)
Tone:
Transparent, conversational, impact-focused
Twitter:
Share news or make an announcement
In text and/or links, photos or videos
Very concisely
Tone:
Professional, research-based, impact-focused
Vimeo:
Show a story in a well-produced video
Embedded on our College’s website
Tone:
Ad-like
YouTube:
Show a story or share a webinar or podcast recording