University of Nevada, Reno Extension Brand

Our College's brand represents everything we do — teaching, research and engagement. Our goal is that our brand is recognized and valued in Nevada communities. This brand toolkit and below Extension brand guide with accompanying templates help us to achieve this goal. Please use them in everything you do.


Brand positioning

Education that reaches higher

The lessons of life extend well beyond the classroom. They are interwoven into our existence and influence every decision we make. We believe that the power in those lessons can be harnessed. That through connected education and committed expertise, we can better prepare for progress and broaden the vision of our goals.

We believe in turning dreams into pathways and transforming information into action. So, when you’re ready to be led by experienced instructors for fees that fit your life; when you’re ready to add more knowledge to your know-how and more actual, hands-on, in-your-face reality to your resume; we’re ready to show you the way.

Experience education that reaches higher at Extension.


Brand tone

Intelligent | Encouraging | Insightful

Our voice will communicate with a curious and comprehensive knowledge of what’s possible, what’s logical and what’s next.

Always aware of our mission, our voice will be perceptive to reality and provide inspiration for our active learners to achieve their life goals.

We join our active learners on their education journey, so our voice must always convey that understanding, focus and leadership.

Brand voice

Expanding knowledge for Nevada

Extension prepares those looking to learn for the life that they desire. We work with our Wolf Pack to discover values in themselves that will enrich their personal and professional lives. We ensure that education grows beyond the classroom and enables the passions of our active learners.

At Extension, we’re expanding knowledge for Nevada.

Brand communications


Expanding knowledge for Nevada

Body copy

At Extension, we believe in education that connects with life. With programs that prepare Nevadans for their future, we fuel the achievement for their goals with our broad network of knowledge.

Learn more about how we’re evolving education for Nevada.

Accent colors

  • Saddle
  • CMYK40, 85, 80, 50
  • RGB96, 39, 34
  • HEX#602622
  • Orange
  • CMYK0, 80, 100, 10
  • RGB218, 82, 31
  • HEX#da521e
  • 4-H
  • CMYK100, 0, 90, 0
  • RGB51, 153, 102
  • HEX#339966
  • Pine
  • CMYK100, 50, 90, 10
  • RGB0, 101, 71
  • HEX#006546
  • Cerulean
  • CMYK90, 50, 0, 5
  • RGB0, 110, 179
  • HEX#006eb2
  • Turquoise
  • CMYK90, 15, 45, 0
  • RGB0, 156, 154
  • HEX#009c9a
  • Grape
  • CMYK80, 90, 60, 14
  • RGB81, 57, 83
  • HEX#513853



Myriad Pro is the University's sans-serif typeface for headlines and body copy (web & print).

For optimal performance, University websites, including Extension's, focus on three different weights: regular, semibold and bold.

Extension marketing templates focus on two weights: regular and bold.

Myriad Pro Regular

The quick brown fox jumps over the lazy dog.

Myriad Pro Italic

The quick brown fox jumps over the lazy dog.

Myriad Pro Semibold

The quick brown fox jumps over the lazy dog.

Myriad Pro Semibold Italic

The quick brown fox jumps over the lazy dog.

Myriad Pro Bold

The quick brown fox jumps over the lazy dog.

Myriad Pro Bold Italic

The quick brown fox jumps over the lazy dog.

Headlines & subheads

Use heading levels and styles
Use Myriad Pro Bold (print)
Sentence case

Heading lorem ipsum

Subhead lorem ipsum dolor sit amet

Normal paragraph body

12 point font (print)
17px (web)

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident.

Small paragraph body

8 point font (print)
15 px (web)

Ut maximus ipsum sapien, et pretium metus vestibulum ut. Donec convall nisi eget rhoncus facilisis. Phasellus sit amet ex et libero ullamcorper et hendrerit. Quisque vel lorem bibendum, fermentum urna quis, dapibus et pretium metus vestibulum pretium metus vestibulum ut.