Marketing lists & guides

Our College's brand represents everything we do — teaching, research and engagement. The College and University brand checklists, cheat sheets, guides and how-tos collected here will help you take a deep dive into our brand. Using our brand in a consistent manner on all communications will ensure a cohesive look and feel for both our internal and external audiences.

Accessibility commitment, policy overview & contacts

Our University and College are committed to diversity and to ensuring that our programs, services and activities are accessible to all. Learn about our commitment and policy, and who to contact for help.

Social media accessibility cheat sheet

In addition to the Basic Web Accessibility Cheat Sheet, follow these general best practices on hashtags, hyperlinks, images, video and more to ensure your social media content is accessible for people with disabilities.

Web accessibility cheat sheet

Learn the basics of making web content, including webpages, PDFs, and audio and video files, accessible for people with disabilities; how to check your accessibility work; and University accessibility resources.

University brand

The University's framers understood that education is the great equalizer, and that knowledge is power. For that reason, empowering people from across society to achieve their dreams through education and knowledge is the foundation of the University of Nevada, Reno brand.

University brand compliance

The University enforces a policy that requires prior approval in the form of a Print Release for all printing, imaging or embroidery projects using external vendors and costing $50 or more.

University road map

Explore the University's brand position, promise and pillars; learning, discovery and engagement messages, market value, competitive advantage and student benefits; and substantiators. (You must log into NevadaBox with your University NetID to view the map.)

 

College brand checklist for designers

It's important to start all projects with University and College policies in mind. This checklist can help. It touches on accessibility, branding, content, design, logo, photography and iconography, social media, spending money, swag, websites, and more.

Extension brand

Learn about Extension's brand positioning, tone, voice and communications, as well as how to use our branded templates. 

 

College proofing checklist for marketing materials

Putting together marketing materials? Here's a checklist with tips and resources. It's designed to help you ensure your materials are on-brand, well-written and in compliance with policy.

University content calendar & guides

You, your students and members of your team are encouraged to write or help to write social media, Ask the Professor (200-300 words), newsletter (250 words), NSights blog (500-1,000 words) or Story posts on your work, research, programs, field trips or events.

 

College writer's guide

There are many ways to talk about our College, units, departments and titles. From formal to informal, from stand-alone to with reference to the University: learn them all. Also get design tips to use when logos or identifiers meet content.

 

College photography guide

Get camera tips, including for smartphone cameras. Learn about High Dynamic Range (HDR), manually setting the focus point, shutter release, zooming without losing quality, the rule of thirds for photo composition and more.

 

College printing guide

Championing and protecting our brand is a team effort. Guidelines on printing designs that use our College and University brand are collected in this document. Please use these guides when you order or print pieces which tell our College's story. Also learn about ordering branded items from Barker.

 

College social media policy

We recognize the value of social media platforms for a range of goals and balance the support of social media with the preservation of our University and College brand identity, integrity and reputation. To help with that balance, we have a social media policy for our College.

College social media suggestion form

Share a social media, newsletter or news story, or an email list for our newsletters. Submission requests will be reviewed before use; changes may be made to submissions including for accessibility, branding, University style and AP style; and not all submission requests will be used.

College social media request form

Use this form to submit or update a request to be an authorized admin on one of our College's social media accounts. Also use this form to submit a request for a potential new account two to four weeks before you would like to launch it. Please allow five business days for a response.

Social media accessibility cheat sheet

In addition to the Basic Web Accessibility Cheat Sheet, follow these general best practices on hashtags, hyperlinks, images, video and more to ensure your social media content is accessible for people with disabilities.

University social media guide

Learn about University social media guidelines, policies, goals and strategies; meet the University social media leadership team; get social media tips; see official University social media channels; and apply for access to an exiting or to create a new University social media site.

College best practices for videography

Learn about general best practices and best practices for accessibility, including how to get free caption files; branding; copyright; diversity, equity & inclusion; and creating videos on your smartphone. Also explore quick tips on budgeting for a videographer and getting brand checks.

College websites guide

Get instructions and guides, including videos, to help you get the most of out of our College's Website Assets Management System (formerly known as the Personnel Management System). You'll learn how to control your profile page and other pages on the main, Experiment Station and Extension websites.

Marketing resources

The resources collected here make it easy to be on-brand in all we do. This helps us to professionally represent our College with our marketing and advertising, apparel and swag, presentations and teaching, and office items.

Logo guide

Learn about our University's Block N logo and signature, as well as guidelines on logo color, size, clear space, illegal uses and uses on photos. Also covered are Nevada Athletics brands, our University's presidential seal and the Alumni Association signature.

University logos

Download horizontal and vertical positive and reversed University logos in PNG and EPS file formats. PNGs are good for every day use, such as on the web or in a document or flyer. The EPS files are good for large items or for orders placed with a vendor, such as large posters and banners and swag items.

 

Our logos

Download from Nevada Box our College's horizontal, vertical, positive and reversed logos as PNGs or EPSes. The PNG logos are good for everyday use. The EPS logos are good for large items or for orders placed with a vendor. Note: It might help to log into Nevada Box before clicking the download button.

University email signature template

Use this form to generate your own University email signature for use with desktop, browser, tablet and mobile email apps such as Microsoft Outlook, Microsoft Office 365 and iOS.

University office items templates

Learn about the design and specifications of and where to place orders for official University business system items, including branded business cards, letterhead, envelopes, name tags and more.

University COVID signage templates

See University COVID face coverings required, hand washing, and social distancing and preventative measures signage.

 

Our templates

Download samples and templates for ads, brochures, building signs, business cards, campus digital signs, Extension county annual reports, events, flyers, letterhead, pole banners, popups (full-size and tabletop), postcards, PowerPoints, rack cards and more.

University photography

On the University's Flickr account, you'll find thousand of professionally shot images you can use for your College marketing pieces. The account features an albums for our College and for Extension. For permission to download the photos, contact communications@unr.edu.

 

Our photography

A key hallmark of our brand is original, professional and vibrant photography. Our College's communications team maintains a library of teaching, research and engagement photos for our College. To receive photos from or add photos to the library, contact the team.

Photography contacts

The University photographer provides campus studio and event photography. The position is vacant at the moment, but contact info will be updated here as soon as the position is filled. Until then, a photographer our University and College has worked with is Jeff Dow. Our College's communications team provides studio and limited event photography.

University & Extension iconography

 A key hallmark of our University and College brand is the use of professional, matching iconography, NOT clipart or mismatched icons. The University maintains a growing library of icons. Extension maintains icons for use on peer-reviewed Extension publications.