Visual identity

Block N logo design

  • The Block N logo is a unit comprised of our N within a perfect square on a field of blue (or black, in a black-and-white design)
  • The primary color of the N is white. In formal or more elaborate designs, the N can be gray or silver.
  • When used on any non-white background, the Block logo should include a thin white outline that is 1/2 the width of the stroke of the N inside the Block N logo
  • The Block N logo should not be altered in any way, including stretching, shadowing, beveling, changing the proportions or altering the color palette.

University signature

A signature is a logo mark plus a logotype.

The main signature for the University of Nevada, Reno consists of the Block N logo and the logotype (the typography that makes up the name of the University). The University of Nevada, Reno logotype is set in Myriad Pro Roman with custom tracking.

Horizontal University logo mark and logotype identifier
Vertical University logo mark and logotype identifier

Color palette

The official colors of the University of Nevada, Reno are dark blue and silver. The University signature can be produced in four-color process (CMYK), two PANTONE® colors, black and white, and grayscale.

Dark blue

Blue color swatch

PMS: 282
CMYK: C-100, M-90, Y-13, K68
RGB: R4, G30, B66

Silver

Silver color swatch

PMS: 877C
CMYK: C-0, M-0, Y-0, K-40
RGB: R167, G169, B172

Metallic

Metalic color swatch

PMS: 877 C

Bright white

White color swatch

PMS: White
CMYK: C-0, M-0, Y-0, K-0
RGB: R255, G255, B255

University logo on silver background color
University logo on dark blue background
University logo on metallic background color
University logo on white background

Color combinations

The University signature can appear in any of the color schemes below.

These color combinations work for the "stacked" versions of the logo as well. Remember, on dark or non-white backgrounds, there should always be a thin white stroke on the outside of the Block N logo to show that there is a square around the letter N.

In such cases, you may also need to change the logotype (i.e., the words "University of Nevada, Reno) to white. 

Standard University of Nevada, Logo and Signature

Standard: Blue box

White N
CMYK or two Pantone colors (PMS 282 blue + white)

Standard Black University of Nevada, Logo and Signature

Standard: Black box

White N
CMYK or two Pantone colors (black + white)

Fancy Blue University of Nevada, Logo and Signature

Fancy: Blue box

SIlver N
CMYK or two Pantone colors
PMS 282 blue + PMS 877 C silver gray or 877 C metallic silver or silver foil

Fancy Black University of Nevada, Logo and Signature

Fancy: Black box

Silver N
CMYK or two Pantone colors
Black + PMS 877 C silver gray or 877 C metallic silver or silver foil

Minimum logo sizes

Logos and logotypes lose their effectiveness when you cannot see or read them. For this reason, we recommend the guidelines below when creating designs and artwork. If you are not trained in graphic design, please consult with University Marketing and Communications for guidance by emailing designhelp@unr.edu.

The university logo must be a minimum of three-quarters inch height

Signature: Minimum size

The block N logomark by itself must be a minimum of a quarter-inch height

Block N alone: Minimum size

Clear space

Logo system: Illegal use

Vertical and horizontal versions

Our University signature is trademarked and should never be altered in any way -- not stretched, distorted, made transparent, rearranged, beveled, skewed, tilted, drop-shadowed or color-changed from the original files. 

These rules apply to the stacked version of the University Signature as well. Remember, the square field behind the N is always dark blue, or black when printing B&W.

University logo reversed incorrectly

Do not reverse the color scheme of the University logo. The field surrounding the N is always blue or black.

University logo outlined incorrectly

Do not outline the Univesity logo. The field surrounding the N is always blue or black.

University block N double outline

Do not create a "half & half" version of the University logo. The field surrounding the N is always blue or black.

Words overlaying university logo

Do not place words or images over the Block N logo.

University logo condensed unproportionately

Do not condense the logo vertically.

University logo vertically stretched unproportionately

Do not stretch the logo horizontally.

Slightly transparent university logo

Do not make the logo transparent.

University logo with text incorrectly aligned bottom

Do not move elements of the logo.

University logo incorrect color

Do not change the color of the University logo.

University logo with no outline

Do not use the N outside of the box.

University logo with incorrect color to block N and text

Do not add color to the logo.

Bitmapped university logo

Do not use low-resolution logos in your designs.

Unversity logo with different text color

Do not change the colors in the official logo lock-ups.

University logo block N in-between innovation headline

Do not make the Block N part of a word or headline.

University logo block N scaled larger inside background color box

Do not change the proportion of the N relative to its box.

University horizontal logo tilted vertically

Do not tilt or position the logo vertically.

Logos on photos

  • When using the Block N logo on any non-white background, the Block N logo should have a thin white outline.
  • Never crowd the Block N logo. It must always have clear space around it equal to half the height of the N.
  • The Block N logo can appear alone where the viewer understands it represents the University of Nevada, Reno. In all other instances, you must include the logotype (i.e., the words "University of Nevada, Reno").
  • Do not attempt to recreate the Block N logo or logotype.

The University signature was designed to be versatile and stand out on a variety of backgrounds across all media.

Questions? Contact us at designhelp@unr.edu.

Reversed university logo over background campus

University logo over background campus

Black and white university logo over grayscale background campus

Athletic brands

The logos below are managed by Nevada Athletics and are trademarks subject to licensing fees or royalties for their use. Permission to use any of the logos below must be obtained from Nevada Athletics. Please contact them at (775) 682-6977 for more information.

Sports Wolf logo
Top Hat logo
Baseball N logo
Pack Script logo

Presidential Seal

The president of the University of Nevada, Reno is the official custodian of the University seal. Use of the University seal is reserved for formal and official documents, such as diplomas, certificates, official records and student transcripts. All usage of the seal must be approved by the Office of the President. Use of the seal may be permitted on certain licensed commercial products if approved by the Office of the President.

The University seal should not be used as a background image on websites and publications or embroidered on apparel.

A note about the use of the seal on certificates

The seal should only be used on certificates signed by the president. All certificates signed by the president require approval by the Office of the President and should be arranged in advance by calling (775) 784-4805.

Metallic presidential seal
Dark blue presidential seal
Dark blue and metallic presidential seal

Nevada Alumni Association signature

The Nevada Alumni Association uses a logo that is different than, but related to, the University's Block N logo. The Alumni Association's logo may only be used with permission from the Nevada Alumni Association. To request permission, please contact Alumni Relations at (775) 784-6620.

Alumni Association Vertical Identifier

Vertical identifier

Alumni Association Horizontal Identifier

Horizontal identifier