Images that capture hearts and minds
A hallmark of the University brand is the use of professional photography and high-quality videography that features a rich, vibrant and highly saturated look. University Marketing and Communications uses this style in all public-facing communications, and we use it in a specific way: We always strive to showcase a diversity of real faculty, staff, administrators and students "caught in the act" of teaching, supporting, serving and learning.
Showcasing the rich diversity of our University is a top priority for us. For photo or video shoots, we activley recruit people from different races, ethnicities and cultural backgrounds; young people as well as older (non-traditional students); military veterans; those with disabilities; and other indivduals or groups who represent the wide variety of people who work, live and learn with us. Since 2009, University Marketing and Communications has curated dozens of photo shoots with world-class professional photographers to achieve our branded look. University Marketing and Communications makes these images available for University-wide use.
Stock photography and videography are not hallmarks of the University brand and should only be used as a last resort. We actively encourage you to engage the services of a professional photographer or videographer to achieve a consistent look for all University communications.
University Marketing and Communications can put you in touch with our preferred vendors. We can also provide guidance on achieveing diversity in your photo or video shoots, and we can counsel you on handling logistics as well.
For help with your project, complete a marketing request.