Sung-Yeon Park, Ph.D.

Associate Dean of Academic Affairs and Professor
Park, Sung-Yeon


Trained as a media effects researcher, Park studies the content of health-related media messages and their effects on the audiences. Her public health research focuses on the role of healthcare advertising and marketing on healthcare consumerism, with the goal of informing the public, healthcare providers, and healthcare marketers about the ethical practice of healthcare advertising. Another area of primary research interest is the effective use of communication tools to inform and educate the public to promote personal health while stimulating social conversations about important health issues and policies.

Recent publications

González, A., Lee, E. Y., Park, S., & Park, S. (2023). The health equity discourse of immigrant public health leaders: A critical application of the IDEA model. Communication Studies. Advance online publication. 

Park, S., Hill*, K., Yun, G., Friedman, S., & Coppes, M. J. (2022). Analysis of direct-to-consumer healthcare service advertisements on television: An application of the patient expectation framework. Health Communication. Advance online publication. 

Park, S., Yun, G., Friedman, S., Hill*, K., & Coppes, M. J. (2022). Patient-centered care and healthcare consumerism in online healthcare service advertisements: A positioning analysis. Journal of Patient Experience, 9, 1-8. 

Park, S., Yun, G., Constantino, N., & Ryu, S. (2022). Gender differences in the risk and protective factors of marijuana use among US college students. Journal of Health Psychology, 27(7), 1710-1722.

Park, S., Ryu, S., Constantino, N., Yun, G., Jennings, E., & Fred, D. (2022). Marijuana knowledge, confidence in knowledge, and information efficacy as the protective and risk factors of marijuana use among college students. Journal of American College Health, 70(2), 363-370.

Park, S., Harrington, N. G., Crosswell, L. H., & Parvanta, C. (2021). Competencies for health communication specialists: Survey of health communication educators and practitioners. Journal of Health Communication, 26(6), 413-433.

Joa*, C. Y., & Park, S. (2021). Entrepreneurial doctors and consumerist patients: #Plasticsurgery on Instagram. International Journal of Pharmaceutical and Healthcare Marketing, 15(4), 477-495.

Park, S., Yun, G., Friedman, S., Hill*, K., Ryu, S., Schwenk, T., & Coppes, M. J. (2021). US direct-to-consumer medical service advertisements fail to provide adequate information on quality and cost of care. Journal of Medical Ethics, 47, e52.

Kim*, K., Park, S., & Kang, H. (2021). Smart device proficiency and use, loneliness, and ego integrity: An examination of older adult smartphone users in South Korea. Behaviour & Information Technology, 40(7), 625-634.

Park, S., Constantino, N., Yun, G., Moser*, L., & Cortes-Arriola*, D. (2020). US college students' marijuana information sources, confidence in knowledge, and objective knowledge. Journal of Health Communication, 25(11), 859-869.

Park, S., Yun, G., Constantino, N., Ryu, S. Y., Fred, D., Jennings, E., & Duenas*, K. (2020). Health information literacy-focused marijuana intervention for college students: A pilot study of group-oriented universal program. Journal of Alcohol and Drug Education, 64(1), 33-51.

Yun. G., Allgayer*, S., & Park, S. (2020). Mind your social media manners: Pseudonymity, imaginary audience, and incivility on Facebook vs. YouTube. International Journal of Communication, 14, 3418-3438.

*Undergraduate/graduate student co-authors at the time of conducting the study

Current sponsored projects

United States Department of Agriculture (USDA) Agricultural Marketing Services (AMS) Farmers Market Promotion Program “Meet Me at #NVFarmersMarkets: Community-based integrated marketing training and campaign for Nevada farmers markets.”

  • Federal Award Identification Number: AM22FMPPNV1089
  • Role: PI
  • Project period: September 30, 2022 – September 29, 2025

United States Department of Agriculture (USDA) Food and Nutrition Service (FNS) Cooperative Agreement to Implement WIC Breastfeeding Support Campaign

  • Federal Award Identification Number: WIC-BFC-2019-NV
  • Role: Co-PI
  • Project period: September 30, 2019 - March 31, 2023

National Science Foundation (NSF) Science of Organizations Program “Positioning of Health Care Service: Examination of health care advertisements and stakeholder perceptions”

  • Federal Award Identification Number: 1759113
  • Role: PI
  • Project period: July 1, 2018 - June 30, 2023

Professional affiliations

  • Association for Education in Journalism & Mass Communication
  • Society for Health Communication


  • Ph.D., Life Sciences Communication, University of Wisconsin-Madison
  • M.A., Journalism and Mass Communication, Korea University, Seoul, Republic of Korea
  • B.A., Korean Language & Literature, Korea University, Seoul, Republic of Korea