Sung-Yeon Park, Ph.D.

Professor, Division Lead for Health Administration and Policy, and Social and Behavioral Health
Park, Sung-Yeon


Trained as a media effects researcher, Park studies the content of health-related media messages and their effects on the audiences. Her public health research focuses on the role of healthcare advertising and marketing on healthcare consumerism, with the goal of informing the public, healthcare providers, and healthcare marketers about the ethical practice of healthcare advertising. Another area of primary research interest is the effective use of communication tools to inform and educate the public to promote personal health while stimulating social conversations about important health issues and policies.

Recent publications

Park, S., Harrington, N. G., Crosswell, L. H., & Parvanta, C. (in press). Competencies for health communication specialists: Survey of health communication educators and practitioners. Journal of Health Communication.

Joa*, C. Y., & Park, S. (in press). Entrepreneurial doctors and consumerist patients: #Plasticsurgery on Instagram. International Journal of Pharmaceutical and Healthcare Marketing.

Park, S., Yun, G., Constantino, N., & Ryu, S. (in press). Gender differences in the risk and protective factors of marijuana use among US college students. Journal of Health Psychology. 

Park, S., Yun, G., Friedman, S., Hill*, K., Ryu, S., Schwenk, T., & Coppes, M. J. (in press). US direct-to-consumer medical service advertisements fail to provide adequate information on quality and cost of care. Journal of Medical Ethics.

Park, S., Ryu, S., Constantino, N., Yun, G., Jennings, E., & Fred, D. (in press). Marijuana knowledge, confidence in knowledge, and information efficacy as the protective and risk factors of marijuana use among college students. Journal of American College Health.

Kim*, K., Park, S., & Kang, H. (in press). Smart device proficiency and use, loneliness, and ego integrity: An examination of older adult smartphone users in South Korea. Behaviour & Information Technology.

Park, S., & Yun, G. (2020). Shared vulnerability as transformative energy in the age of COVID-19: What can and should communication researchers do? (Editors’ note), Asian Communication Research, 17(1), 5-13. doi: 10.20879/acr.2020.17.1.5

Park, S., & Coppes, M. J. (2020, October 30). Beware of medical service advertisements: They do not tell the whole story! Journal of Medical Ethics Blog.

Park, S., Constantino, N., Yun, G., Moser*, L., & Cortes-Arriola*, D. (2020). US college students' marijuana information sources, confidence in knowledge, and objective knowledge. Journal of Health Communication, 25(11), 859-869.

Park, S., Yun, G., Constantino, N., Ryu, S. Y., Fred, D., Jennings, E., & Duenas*, K. (2020). Health information literacy-focused marijuana intervention for college students: A pilot study of group-oriented universal program. Journal of Alcohol and Drug Education, 64(1), 33-51.

Yun. G., Allgayer*, S., & Park, S. (2020). Mind your social media manners: Pseudonymity, imaginary audience, and incivility on Facebook vs. YouTube. International Journal of Communication, 14, 3418-3438. 

Park, S. (2020, February 13). Communications on cannabis. Public Health Post

Yun, G. & Park, S. (2019). Collaboration and social networking. In A. Tatnall (Eds.), Encyclopedia of Education and Information Technologies. Basel, Switzerland: Springer, Cham.

Yun, G., & Park, S. (2019). Expanding the depth and breadth of Asian Communication Research (Editors’ note), Asian Communication Research, 16(1), 5-19. doi: 10.20879/acr.2019.16.1.5

Park, S., & Holody, K. J. (2018). Content, exposure, and effects of public discourses about marijuana: A systematic review. Journal of Health Communication, 23(12), 1036-1043.

Park, S., & Allgayer*, S. (2018). Cosmetic surgery advertising exposure, attitudes toward the surgery and surgeons, and perceptions of the advertisement features. Journal of Communication in Healthcare, 11(1), 69-80.

Yun, G., Park, S., Lee, S. & Flynn*, M. (2018). Hostile media or hostile source? Bias perception of shared news. Social Science Computer Review, 36(1), 21-35.

Park, S., & Yun, G. (2018). Health communication research as advocacy work (Editors’ note), Asian Communication Research, 15(1), 5-13. doi: 10.20879/acr.2018.15.1.5

Kim*, J., & Park, S. (2017). The effects of generational identification accessibility and normative fit on hostile media perceptions. International Journal of Communication, 11, 2115-2135.

Park, S., & Park*, S. (2017). Professionalism and commercialism on cosmetic surgeons’ websites. Health Communication, 32(7), 872-879.

Holody, K., & Park, S. (2017). Asian/Americans in the media: Criminals amongst the (invisible) model minorities. In D. Ball & N. D. Hartlep (Eds.), Asian/Americans, Education, and Crime: The model minority as victim and perpetrator (pp. 65-82). Lanham, MD: Lexington Books.

Yun, G., Park, S., & Lee, S. (2016). Inside the spiral: Hostile media, minority perception, and willingness to speak out online. Computers in Human Behavior, 62, 236-243.

Ju*, H., Park, S., Shim, J. C., & Ku*, Y. (2016). Mediated contact, intergroup attitudes, and ingroup members’ basic values: South Korean and migrant workers. International Journal of Communication, 10, 1640-1659.

*Undergraduate/graduate student co-authors at the time of conducting the study

Sponsored research projects

United States Department of State Public Diplomacy Programs. U.S. Consulate General Public Affairs Section in Mumbai. Stopping the Spread of Disinformation – Training Emerging Journalists

  • Award number: SIN65020GR0077
  • Role: Co-PI
  • Project period: September 8, 2020 – August 31, 2021

United States Department of Agriculture (USDA) Food and Nutrition Service (FNS) Cooperative Agreement to Implement WIC Breastfeeding Support Campaign

  • Award number: WIC-BFC-2019-NV
  • Role: Co-PI
  • Project period: September 30, 2019 - March 31, 2022

Positioning of Health Care Service: Examination of health care advertisements and stakeholder perceptions

  • National Science Foundation
  • Award number: 1759113
  • Role: Principal Investigator
  • Project period: July 1, 2018 - June 30, 2021

Google Maps as Community Capital: Barriers to the participation of minority entities

  • Google Faculty Research Award
  • Role: Co-PI
  • Project period: May 1, 2018 - April 30, 2019

Professional affiliations

  • Association for Education in Journalism & Mass Communication
  • Society for Health Communication
  • Society for Health Care Strategy & Market Development


  • PhD, Life Sciences Communication, University of Wisconsin-Madison
  • MA, Journalism and Mass Communication, Korea University, Seoul, Republic of Korea
  • BA, Korean Language & Literature, Korea University, Seoul, Republic of Korea