Healthcare marketer survey FAQ

Who is conducting this study?

This study is being conducted by researchers at the University of Nevada, Reno who received a research grant from the U.S. National Science Foundation. The researchers contracted with the Nevada Center for Surveys, Evaluation, and Statistics at the University of Nevada, Reno to implement this survey.

Who is eligible to participate in this survey?

Anybody working in healthcare service marketing and communication for healthcare systems, hospitals, physician groups, clinics, government agencies, non-profits, etc. in the state of Nevada are welcome to participate. Strategic communication/advertising agency personnel working with healthcare service provider organization clients are eligible as well.

What is this study about?

Our goal is to gain an understanding of healthcare service marketers’ perceptions and practices regarding advertising.

How will my information be used?

Your survey answers will be combined with all others’ who complete the survey. We intend to publish the results in academic and professional journals to further the discussions about how to best utilize healthcare service advertising to promote high-quality care and patient welfare.

All results will be reported in a group format only. No individual response will be reported. If any direct quotes are used, no individuals will be identified. 

How does this benefit me?

There may be no direct benefit to you. However, by answering the survey questions, you will help researchers identify marketers’ perceptions and practices regarding healthcare service advertising. Your participation in this study is completely voluntary. Participating in this study poses no more risk than what we experience in our everyday routines.

How do I take part in this survey?

You can click on the link provided to you and give your consent to participate in the survey. Completing the survey online will take just 10-15 minutes.

Will I be paid?

Everyone who completes the survey will get a $10 gift card. The gift card will be sent to the email address you provide us. The gift card can be used online at a retailer of your choice including Amazon and Starbucks.

How will you keep my information secure?

We are committed to protecting your privacy. Your email address will be kept separate from the survey response database. We are not collecting any other personally-identifying information. Only the researchers at the University of Nevada, Reno involved in this project will have access to the data.

Who can I contact if I have questions?

If you have questions, you can contact the principal investigator of this project, Dr. Sung-Yeon Park at 775-682-7079 or If you have questions about your rights as a research survey participant, you can call the University of Nevada, Reno Research Integrity Office at (775) 327-2368. If no one answers, please leave a message including your name and phone number. Your call will be returned as soon as possible. If you have a technical issue with the survey, you can call the Center for Surveys, Evaluation, and Statistics at 1-800-929-9079.