The Bachelor of Science in Marketing degree gives students strategic insight into one of the most vital components of modern business. Students will be able to help companies and organizations identify customers, develop advertising campaigns, conduct business development research, and explore new avenues of brand promotion. Marketing is both a social and managerial process. It is how individuals and groups obtain what they want through creating, offering, and exchanging products of value with others. By definition, "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges with target groups that satisfy customer and organizational objectives."
This popular major gives each student strategic insight into one of the most vital components of modern business. It provides both a broad and in-depth conceptual and applied training that organizations need to identify and effectively serve their customers and clients.
Internships with local companies are available for academic credit in the Reno-Sparks area while enrolled in school. Internships are an important way for students to gain practical experience in marketing. They allow students to create a bridge between the lessons of the classroom and the realities of the workplace.
A number of scholarships are provided by both state and local sponsors. These resources are available to students majoring in marketing. There are many general business and marketing scholarships available to qualified students.