Our strategy
Focus on user needs
Our website exists to help people get information and accomplish tasks. Our content and design are based on what real people want to do on our website and informed by data about those desires.
Follow universal design principles
Our website should be useful and usable to any visitor, regardless of abilities, technical skills, experience or device. We will follow accessibility best practices, responsive design techniques and tailor content to the web.
Focus on quality over quantity
Quality content takes time to develop and effort to maintain. Focusing our attention on high-quality, high-impact content will enable us to deliver the best possible user experience. This necessarily means being selective about the content we publish on our public-facing website. Our goal is to be strategic, not exhaustive, in what we publish online.
Develop within the unr.edu ecosystem
Users treat the pages on unr.edu as one large website, not hundreds of smaller ones. We leverage the power of the unr domain through thoughtful and strategic linking, and we avoid duplicating content whenever possible. We also design in such a way that we create a cohesive experience for users as they travel across our site.