To maintain visual consistency and brand integrity across all touchpoints, always build with our official university typefaces. Selected for flexibility, hierarchy, and digital readability, our typography system ensures every communication carries our institutional story with purpose and clarity.
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The content of your message is essential. Its visual presentation shapes how it’s received. The University’s brand typefaces were selected to balance tradition and approachability. Use the brand typefaces in all communications to keep the voice consistent.
When certain fonts aren’t available, such as in email, shared PowerPoint files or platforms that don’t support custom fonts, use Arial.
Aleo is the voice that leads. It's a sturdy slab serif with a confidence rooted in our history. But sturdy doesn't mean rigid. Its rounded details keep it warm and human, allowing it to speak with humble conviction. Aleo works well for attention-grabbing headlines, supporting subheads and short blocks of copy.
Aleo is our primary brand typeface.
DM Sans is the voice that carries the conversation. It's a clean, open sans serif selected for its clarity and ease. DM Sans works well for body text and long-form documents, where readability matters. It also adds contrast in smaller typographic moments, like secondary titles and labels.
DM Sans is our secondary typeface.
Merriweather is the voice for when we have more to say. It’s an editorial serif that brings an added level of polish to select communications, and pairs well with DM Sans. Merriweather is approved for select uses only.
Merriweather is a special-use typeface for select communications.
Discover how our identity translates into everyday practice. From official stationery suites and print releases to dynamic environmental examples, explore how units across campus can bring the Nevada brand to life.