About the Office of Marketing and Communications
Areas of Expertise
The Office of Marketing & Communications ("MarCom") is a highly experienced team of marketing, web, and communications professionals who strategize, create and execute branding, web development and communications for the University of Nevada, Reno and its colleges, schools, and units across campus and throughout the state.
Today, best practices in marketing communications include a strategic focus on:
- Brand development and positioning
- Strategic message development and tactical dissemination
- Public relations and reputation management
- Mobile-friendly, SEO-driven websites and content
- Social media campaigns
- Digital marketing campaigns
- Paid traditional (print/radio/television) advertising
- Suites of purpose-built marketing materials and collateral
In MarCom, our core competency is helping the University and its colleges, schools and units to market and communicate strategically and effectively. We leverage web analytics, market research, and industry best practices to collaborate with our campus partners to identify goals, develop plans, and create tactical approaches that drive measurable results.
Areas of Responsibility
The University Brand
Over the years, the MarCom team has developed the University's brand, which is a consistent visual language representing the inspiring people and transformative work that happens here at this U.S. News & World Report National Tier 1 university.
The University Website
A cornerstone of the University 's marketing strategy is a strong, well-branded website based on a content management system (CMS) that ensures brand consistency and ease of use across the thousands of pages under the unr.edu domain.
The University of Nevada, Reno is a high-impact research university growing steadily in excellence and reputation. Top-ranked by both U.S. News & World Report and the WSJ/Times Higher Education World University Rankings (2017), the University of Nevada, Reno is remarkable for its culture of student success, world-improving research, and outreach that enhances communities and business. These are the pillars of our marketing communications across all audiences.
Websites & Web Marketing
At the University of Nevada, Reno, our marketing strategy starts with creating and maintaining a highly effective, search-engine-optimized website — and helping our colleagues across the University community do the same. Thanks to our campus-wide content management system (CMS), every University unit now has a user-friendly way to maintain their website information, measure traffic on their site, and keep a consistent, branded look.
One of MarCom's mission-critical roles on campus is to help each College and School develop a complete suite of reputation and recruitment materials, which range from large-format printed brochures to 4" x 9" cards, recruitment event flyers, postcards, pop-up stands, and other collateral materials. MarCom also works with the Office for Prospective Students to design the University's View Book, Table Book, Nevada Bound™ materials, and related recruitment materials that are distributed to prospective students across the U.S. and around the world.
Photography & Videography
To market at the highest level of effectiveness, the University has compiled a library of professionally-shot photographs and video footage that conveys the University's high academic standards, unique student experience, research opportunities for undergraduate and graduate students, and outreach efforts that enhance communities and businesses throughout Nevada.
Social media is a powerful tool in today's interconnected world. MarCom's Social Media Team develops timely and topical content for our 60,000+ Facebook, Twitter, and Instagram followers to elicit conversations around key events, such as Commencement and Orientation, and special events on or around campus.
Online & Mobile
As part of MarCom's "Digital First" strategy, we are harnessing the power of digital display ads, Facebook ads, organic search, search engine optimization and search engine marketing to cost-effectively communicate with our target audiences across the nation and around the globe.
Direct mail marketing is still an effective way to communicate key messages about the University and its compelling stories, both to prospective students and to higher education leaders across the nation. MarCom is highly effective at developing both the look and the language of award-winning, impactful direct mail campaigns.
Certain campus and communitywide campaigns work best when they're planned, branded and executed from start to finish. MarCom serves University leadership by developing the concepts and the communications for these broad initiatives that enhance reputation and recruitment.