Structured Lab-to-Market Method
Three checkpoints. Zero fluff.
These checkpoints, as indicated in the journey (your flight plan), will occur October through March. The selected teams work the same structured curriculum – validated monthly by their advisory board.
Checkpoint A – Business case validation
- Commercial problem validation and market sizing
- Customer discovery and segmentation
- IP inventory and competitive benchmarking
Checkpoint B – Proof of concept
- Unit economics: pricing, cost of goods sold (COGS), gross margin
- Testable proof-of-concept build
- Regulatory pathway mapping
Checkpoint C – Go-to-market (GTM)
- GTM strategy and lighthouse wins
- Capital strategy and valuation milestones
- Catalyst roadmap to unlock value