The University’s Public Relations Student Society of America (PRSSA) kicked off its Bateman Case Study Competition this month. PRSSA is a pre-professional club where students get together and network with PR professionals. Each year, students are selected to participate in the Bateman competition, designing a strategic campaign on behalf of a national client. Students conduct research and plan a multi-leveled campaign to be implemented over one month during the spring semester.

This year's client is CULTURS, a magazine dedicated to honoring multicultural communities. PRSSA Nevada’s Bateman competition team is POP CULTURS, a campaign “centered around 21st-century cultural diversity and creating a home on the University of Nevada, Reno campus for culturally fluid individuals to feel seen and celebrated,” Eliana Gorov, media relations manager, said.

Throughout the month of February POP CULTURS is set to have a variety of events across campus. Starting on February 12, the team will display an interactive mural at the Reynolds School of Journalism for students to share their stories and what diversity means to them.

The team will be hosting a premiere of an original short documentary titled “People of the Pack (POP): A Conversation About Hidden Diversity of the Culturally In-Between.”

“The film aims to showcase the cultural fluidity of the Wolf Pack community,” Hunter Ramberg, project manager, explained.

The film screening will be held on Feb. 27 at 6:30 p.m. at the Reynolds School of Journalism room 101 and is open to the public. Online registration is requested.

The POP CULTURS campaign will run from Feb. 5 to March 5. For more information, visit the campaign website or follow @popculturs on Instagram.