Bachelor of Science in Marketing
The Bachelor of Science in Marketing degree gives students strategic insight into one of the most vital components of modern business. Students will be able to help companies and organizations identify customers, develop advertising campaigns, conduct business development research, and explore new avenues of brand promotion.
Minor in Business Analytics
The Business Analytics minor is designed to prepare students for desirable and lucrative jobs in one of the fastest-growing areas in today’s global economy. Students will learn core concepts in descriptive, predictive, and prescriptive analytics. This will provide them with essential analytical and computational skills required to gain a competitive advantage in the job market. The minor is open to all undergraduate students at the University.
The Marketing department helps give students strategic insight into one of the most vital components of modern business. Students will be able to help companies and organizations identify customers, develop advertising campaigns, conduct business development research, and explore new avenues of brand promotion. Marketing is both a social and managerial process. It is how individuals and groups obtain what they want through creating, offering, and exchanging products of value with others. By definition, "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges with target groups that satisfy customer and organizational objectives."
Graduates entering into the workforce with a Marketing degree are equipped with the tools to lead a marketing and advertising campaign or build a successful business. In essence, the tools a graduate receives after receiving a degree in Marketing include the ability to effectively communicate, collaborate and lead.