At a Glance
Managerial Sciences Chair and Marketing Vice-Chair:Ron Lembke
Marketing is a dynamic, exciting and critical component of business. At its core, marketing is the creation, communication and exchange of value for stakeholders, including society at large. Marketing is the "outward-facing" business discipline that builds and manages relationships with customers, suppliers and partners.
A marketing degree offers a variety of career opportunities in fields such as product development, sales, public relations, advertising, digital marketing, brand management, retailing, supply chain and logistics, business analytics and entrepreneurship.
Marketing students gain exposure to marketing theory and application through core and elective courses taught by a student-focused faculty engaged in cutting-edge marketing research and practice.
The program is also home to the American Marketing Association Collegiate Chapter (AMA Club). The AMA Club provides career resources, experiential learning, and leadership opportunities through participation in AMA competitions, networking, recruiting, fund-raising and other chapter events. For more information, contact AMA Advisor, Igor Makienko.
Marketing Faculty Undergraduate Advisors
- Congratulations to the elevent students of the College's AMA IMC team for receiving an honorable mention in the prestigious annual AMA Collegiate Case Competition.
- Undergraduate Ian Bigley and Prof. James Leonhardt published their article "Extremity Bias in User-Generated Content Creation and Consumption in Social Media" in the Journal of Interactive Advertising.
- The Marketing area hired Roxanne Spring for a one-year position to teach International Marketing and B2B Digital Marketing. Roxanne comes to us with tremendous industry experience from Microsoft and Click Bond, among others, and will be a great asset to our students.
- James Leonhardt published his paper “Less is more: Online consumer ratings format affects purchase intentions and processing” in the Journal of Consumer Behaviour.
- Congratulations to R. Bret Leary who recently received the "College of Business Faculty of the Year" award for 2018.
- Marketing students gained real-world experience helping a local business. Read the article in the Reno Gazette Journal.
- Burnham, Thomas A, Jean Jeon and Hongchao Zeng, "Illegal Corporate Bribery: The Pressure to 'Make-Do' and Achieve Goals, Journal of Marketing Theory and Practice, forthcoming.
- Burnham, Thomas A, and R. Bret Leary, "Word of Mouth Opportunity: Why Recommendation Likelihood Overestimates Positive Word of Mouth," Journal of Marketing Theory and Practice, forthcoming.