Areas of Expertise
The Office of Marketing & Communications ("MarCom") is a highly experienced team of marketing, web development and communications professionals who strategize, create and execute branding, web development and marketing communications for the University of Nevada, Reno and its many units across campus and throughout the state.
Today, best practices in integrated marketing include a strategic focus on:
- Websites and Web marketing
- Social media
- Email marketing
- Online and mobile-device marketing
- Public relations
- Paid traditional (print/radio/television) advertising
In MarCom, our core competency is helping the University's colleges, schools and special units market wisely and cost-effectively using evidence-based approaches including digital campaigns, web analytics and search-engine optimization to maximize our return on investment as conscientious stewards of Nevada's taxpayer dollars.
Areas of Responsibility
The University Brand
Over the years, the MarCom team has developed the University's brand, which is a consistent visual language that represents the transformative work that happens at this U.S. News & World Report Tier 1 university.
The University Website
The cornerstone of the University 's marketing strategy is a strong, well-branded web presence based on a content management system (CMS) that ensures brand consistency and ease of use across the hundreds of University-related web pages under the unr.edu domain.
The University of Nevada, Reno is a research university growing steadily in excellence and reputation. This U.S. News & World Report ranked Tier 1 university is remarkable for its culture of student success, world-improving research, and outreach that enhances communities and business. These ideas form the pillars of our marketing messaging.