Areas of Expertise
The Office of Integrated Marketing is a highly experienced team of marketing, Web and communications professionals who strategize, create and execute branding, Web development and marketing communications tactics for the University of Nevada, Reno and its many units across campus and throughout the state.
Marketing today is a far cry from what it was even five years ago. Today, best practices in integrated marketing include a strategic focus on:
- Websites and Web marketing
- Social media
- Email marketing
- Online and mobile-device marketing
- Public relations
- Paid traditional (print/radio/television) advertising
In Integrated Marketing, our core competency is helping the University's colleges, schools and special units market wisely using evidence-based approaches including target data gathering and analysis, Web analytics and optimization to maximize return on investment as conscientious stewards of Nevada's taxpayer dollars.
Areas of Responsibility
The University Brand
Over the years, the Integrated Marketing team has developed the University's brand, or a consistent visual language that represents the transformative work that happens at this national Tier 1 university.
The University Website
The cornerstone of the University 's marketing strategy is a strong, well-branded Web presence based on a content management system, or framework that ensures consistency and ease of use across the hundreds of websites.
Nevada is a dynamic, national Tier 1 university remarkable for its culture of student success, world-improving research and outreach that enhances communities and business. These are the basis of our messaging platform.