The ASUN Bookstore (owned by the Associated Students of the University of Nevada) is entering a new era, with more room — and with more options for merchandise and service — when it moves locations from the Jot Travis Student Union to the new Joe Crowley Student Union, next to Lawlor Events Center.

The cross-campus migration of the bookstore began on Oct. 31. By Nov. 5, the new two-story bookstore on the northwest end of the building will be in full operation with a slew of new and improved features.

Marie Stewart, the manager of the store, said that many improvements have been made to the new bookstore as a result of research that she and other colleagues have gathered from the university bookstore industry. She also said many of the new improvements stemmed from a question of, “What could we put in the new store that’s totally different?”

One such improvement is the new 1,600-square-foot convenience store located within the bookstore’s confines. The convenience store will be open seven days a week until 9 p.m., except on Sundays when the store closes at 7 p.m. In Stewart’s mind, the convenience store will aim to serve as a “one-stop shop” for students looking for quick snacks and beverages as well as gifts and cards.

The new bookstore will also aim to better serve the student population with an expanded line of Wolf Pack apparel for women and small children. Stewart said these two groups did not have as wide of a selection of clothing in the past compared to what will now be available.

The general book area is warm and inviting. Stewart said that this feature will probably also increase the attention from faculty, with events such as book signings and discussions that can now take place near one of the fireplaces inside the store.

“It’s such a warm feeling,” Stewart said of the new general book section. “It truly feels like a bookstore. You actually feel like browsing the stacks.”

One of the more noticeable changes in merchandise will come with the new installation of the Clinique counter. When asked about the motivation for installing such a vendor, Stewart said that research was ultimately the deciding factor. Stewart’s research found that many other college bookstores had such health and beauty outfits were very successful and popular with the campus community.

Stewart said expansion in floor space should open customers’ eyes to the wider range of merchandise and services that the bookstore will now provide.

“You’ll probably find things that you didn’t think we carried,” she said.

In the end, the bookstore will direct its profits towards financing student activities and scholarships. Stewart said that this fact is often overlooked when most students unsure of where the profits go.