Marketing is how we gain the attention, engagement and support of those who fund us and whom we serve. It is all of the many ways our College’s stakeholders hear about and come to understand, appreciate, join in and support your teaching, research and engagement programs. It’s word of mouth, it’s a flyer, it’s a syllabus, it’s you. And all of it is essential to our success. Our College's Brand Toolkit is here to maintain consistency in the way we do marketing work for our College. Please use the toolkit as your guide when you create pieces which tell our College's story.