7,009: University of Nevada, Reno Social Media Policy

Revised: July 2018

The University of Nevada, Reno recognizes the role of social media as a means to foster communication, collaboration and the exchange of information and ideas.

The University establishes and maintains social media sites to support its mission, goals, programs and sanctioned efforts. These sites are clearly identified as University of Nevada, Reno sites and include an official University of Nevada, Reno logo.

Official University of Nevada, Reno social media sites include those sites representing the University overall or sites representing a University college, division or service that are clearly identified as such and include a University of Nevada, Reno official logo. Official University social media sites are maintained in accordance with University Information Technology policies, University logo and design guidelines, and are administered by the Executive Director of Marketing and Communications, the Director of Communications or a designated representative of these positions.

All public are encouraged to post opinions and comment on these sites. However, posts that constitute spam, political endorsement, discrimination, speech that promotes or threatens acts of violence, obscenity, unlawful stalking or harassing of others, or advertisements for non-University of Nevada, Reno events, programs and opportunities may be subject to deletion by the person responsible for administering the site, the Executive Director of Marketing and Communications, or the Director of Communications. The University reserves the right to block a user from its social media sites for severe, pervasive or persistent conduct or behavior, which constitutes discriminations through university social media. Before blocking a user, the administrator of the social media site shall consult with the Office of General Counsel and the Office of Equal Opportunity and Title IX. 

Social media content posted on behalf of or representing the University of Nevada, Reno, whether posted to an official University social media site or other site, is subject to the following:

• Copyright and fair use
Content published on behalf of or representing the University must be in compliance with the copyright and intellectual property rights of others and of the University. For guidance, consult Use of Copyrighted Materials for Educational Purposes and Intellectual Property Policy.

• Authorized use of University of Nevada, Reno logos
The University's name, logo or likeness may not be used to promote a product, vendor or externally sponsored activity without the written authorization of the University's Office of Marketing and Communications. The University's name, logo or likeness may not be used to promote a cause, political party or candidate without the written authorization of the Executive Director of External Relations in the Office of the President.

• Protection of confidential and proprietary information
Confidential or proprietary information about University of Nevada, Reno students, staff, faculty, alumni or donors may not be posted. Applicable University, National Collegiate Athletic Association, State of Nevada and Board of Regents requirements, regulations and policies must be followed.

• Terms and Conditions
Terms of service and conditions of each platform, including but not limited to Facebook, Twitter, Instagram, LinkedIn, Vine, Vimeo, Snapchat and YouTube, must be followed.

Crisis communications
The University of Nevada, Reno's Communications Office, working in tandem with other campus marketing and communications personnel and the Office of the President, will lead official University communications during a crisis situation. During a crisis, the primary or initial publication of University of Nevada, Reno content and comment will be limited to those University social media sites designated by the crisis communications response director.