Sports Management
Executive Certificate in Sports Management

Become a sports leader
You’ll leave the program with a comprehensive understanding of the sports industry in the professional and intercollegiate areas including leadership, operations and financial sustainability.
Program registrations fill up quickly. Start an application today!
Start date
June 1, 2023
Duration
9 months
Program tuition
$9,900
Curriculum
Start an industry-leading online learning journey that includes three core classes and in-person learning experiences. The 9-month, 11-credit curriculum features two courses in the fall and three courses in the spring that equips you with the tools to gain a career edge in leadership, operations and fiscal management of sports organizations and events.
Learn the fundamental principles of leadership in the sports industry! As a student, you will gain a solid foundation in what it means to be a leader in sports, the management of a sports organization, and its various management structures. Topics covered will include leadership style, management, and structure; diversity and inclusion; communications and media relations; and current issues in sports.
Have you ever wondered how operations and management within a sports organization work? In this course, you will gain an understanding of the various internal operations of a sports organization such as human resources, support units, facilities, and event management.
Fundamental principles of fiscal sustainability and revenue generation of a sports organization; the keys to continued success. In this course, you will gain a solid foundation in budget management and forecasting, analytics, and revenue generation.
As a student, you will have the opportunity to intern with a sports organizations in your final semester. Project-based learning opportunities are offered both in-person and remote.

Lake Tahoe Sports Summit
The Lake Tahoe Sports Summit is designed as an integrative, in-person, culminating experience. Students meet in person for a 2.5-day seminar to attend lectures, meet in small groups, and participate in a case competition. The Summit ends with a graduation ceremony commemorating our student’s hard work, properly sending them off into their career ventures.
Lodging, meals and instruction for the Lake Tahoe Sports Summit are included in tuition. Travel costs to and from the seminar are not included.
Learning outcomes
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Able to apply sports management knowledge to critically address current issues in sports organizations.
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Demonstrate core knowledge related to leading and managing sports organizations.
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Demonstrate knowledge of the internal operations of sports organizations, including human resources, facility operations, and event management.
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Demonstrate knowledge of budget management and forecasting, analytics, and revenue generation in sports organizations.
I am excited to be part of the University of Nevada, Reno's innovative approach to higher education – our students engage in a dynamic project-based certificate program and earn an important credential for their resume. It’s brilliant!
Sandy Hartfield Clubb
President of The PICTOR Group and former Athletic Director, Drake University

Apply today! Seats are limited.
Registering early is encouraged. Seats fill up quickly!