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New business activity reports now available

Information only available from the Nevada Small Business Development Center

RENO, Nev. — The majority of data maintained by the Nevada Small Business Development Center at the University of Nevada, Reno for 2006 is now available in one book.  The 2006 Reno-Sparks Business Activity Report incorporates demographics, traffic counts, retail sales, employment and residential/commercial activity into one consolidated report for the Reno-Sparks area.

Data is reported for 12 sub-regions of Washoe County, including redevelopment districts, the cities of Reno & Sparks, unincorporated Washoe County, and the overall Reno-Sparks metropolitan area in order to quickly identify and compare various parts of town.  This year’s report contains new sub-regions for existing urbanized areas and the new fast-growing regions of Spanish Springs, Somersett and Damonte Ranch.

“This edition provides detailed economic and demographic information and maps that support economic development activities in Washoe County,” said NSBDC director Sam Males. “This includes the planning and construction of new businesses, business recruitment, marketing and redevelopment.  It is used extensively by a wide variety of people, including major developers, commercial brokers, realtors, title companies, entrepreneurs and public entities to help them plan their economic growth.”  

The new report includes 175 proposed commercial projects and over 350 residential projects along with proposed growth and opportunities.  The report also contains current snapshots of population, income, home values, “daytime population” (employment by place of work), retail revenues, and color-coded traffic counts on aerial photography to understand the current market demographics within the 12 sub-regions.
Brian Bonnenfant, the project manager for the report, said important changes were made to this year’s edition.

“As we’ve grown, we’ve been forced to redesign,” said Bonnenfant.  “For example, the traffic counts are represented by a higher quality design with new aerials behind them and the new information is all better aligned to define Reno-Sparks after the explosive growth of the last ten years.”

In addition to the Business Activity Report, the NSBDC’s Geographic Information Services department serves clients with ‘custom market analyses’ designed to help a business select a location for operations, understand current market trends and predict where the local economy is headed throughout the State of Nevada..
The NSBDC is a statewide resource with 13 locations for business assistance, expertise and training in all areas including starting, growing and developing a small business.  The NSBDC also offers information and guidance in understanding and complying with environmental and safety regulations. In addition, the NSBDC provides information and analyses of the economy, environment and demographic data to help businesses, government and other organizations promote economic growth in their communities.

For more information, visit or call (775) 784-1717. 


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