NSights blogger guidelines

NSights blogger guidelines

NSights offers perspectives from the faculty, staff and students of the University of Nevada, Reno on issues of importance in the ongoing conversation within our University and the many communities it serves. This inclusive online venue offers readers an opportunity to hear, read and participate in diverse and thought-provoking dialogue with University experts. Viewpoints are shared around relevant issues of importance to the campus, the community, the region, the state and the world. NSights was created to give voice to ideas and opinions in a forum that welcomes collegial and constructive comment.

General guidelines for NSights submissions

  • Subject matter: Expert viewpoints related to topical issues that affect the University of Nevada, Reno and the many communities it serves.
  • Length: 500 to 1,000 words
  • Tone: First person; knowledgeable yet approachable; respectful; conversational; accessible; humanized; readable/entertaining.
  • Byline: Include your name, your position or affiliation with the campus and a 50-word bio. If you have a website or blog, include those URLs, as well as your Twitter, Instagram and Facebook profiles.
  • Author image: Attach one author image with your submission. We are looking for a photo no larger than 3MB.
  • Other images: Other images are not mandatory. Depending on the subject, however, they can help tell your story. Submit no more than five, high resolution files. Include caption information for all images submitted.
  • When will the submission be published: Generally, we post to NSights on Tuesdays and Thursdays. If your submission has a date-specific component, we will do our best to post on (for observances) or before (for promoting events) the date in question. NSights often follows a publishing schedule that is approximately two months ahead of submissions. However, if the topic is timely and relevant, submissions are can be posted much more promptly.

Thoughts expressed in NSights are those of the contributors and do not reflect the University’s official position on a particular topic.

Other hints for a successful submission

  • Establish your main message early. Make the point of your post within the first few lines, and make it very clear.
  • Be descriptive. Don’t just tell readers. Use language that shows and explains.
  • To increase connection with your audience, consider making the post personal. Share things you’ve done and seen, lessons you’ve learned, problems you’ve solved, experiences that transformed how you view yourself and the world.
  • Deal in concrete examples. Provide description. Deliver “a-ha” moments where something important was realized and a lesson was learned.
  • Avoid the credibility trap and use self-disclosure. Disclose any relationships or partnerships which could be seen as a conflict and lessen your credibility as an expert.
  • Avoid self-promotion. Self-promotion is best served cold, in your 50-word bio.
  • Use a friendly, conversational voice. Use the pronouns “we” and “you” often.
  • Give credit. Check quotations. Double-check facts. Cite sources in a “journalistic” style rather than an “academic” style.
  • Use the Associated Press Stylebook as your guide.
  • Don’t be afraid to elicit emotion from your readers.
  • Write something that will move people to think, to question, to contextualize their thinking.