Using the Logo

Using the logo examples

The height of the Block N logo alone should never be smaller than 1/4".

Postcards and Invitations

  • 4" x 6": 3/4"
  • 5" x 7": 1"

Publications

  • 8 1/2" x 11": 3/4" to 1"
  • 5 1/2" x 8 1/2": 3/4" to 1"
  • 4" x 9": 3/4" to 1"

Forms

  • 3/4" to 1"

Promotional items

The Block N logo can be used at its minimum size of 1/4" for promotional items. Use of the University signature is not recommended for promotional items.

Posters

  • 8 1/2" x 11": 3/4" to 1"
  • 11" x 17": 1"
  • 24" x 36": 3"

Websites

  • 64 to 72 pixels

Minimum size

The size of the Block N logo should always be proportional to the piece. The height of the complete signature should never be smaller than 3/4 of an inch. The size of the logotype must always be proportional to the logo mark size and should not be scaled separately. The height of the logo mark alone should never be smaller than 1/4". See page 11 for additional guidelines.

Setting type near logo

When setting other type near the logo, only address information should be used to avoid the appearance of creating a new logo. Follow minimum clear space guidelines above.

Positioning

On publications, the logo must appear on the cover. On websites, the preferred position is the upper left-hand corner.

Area of isolation

There should always be sufficient space around the logo that is free of distracting elements such as type, photos and illustrations. In general, this clear space should be one-half of the height of the Block N logo or 1/4" (whichever is greater). When placing the logo over photographs, make sure there is sufficient contrast against the background so the logo and logotype reads clearly.