Sheila Peuchaud joined the Reynolds School in 2015, bringing expertise in strategic communication and health communication, particularly as it relates to gender and ethnic identity in the international context.
Sheila’s research focuses on the ways women use social media to meet their health care information needs, and to advocate for health justice. For example, she presented research on crowd-sourced, mass-mediated responses to sexual harassment to the World Health Organization 8th Global Conference on Health in all Policies. Her preferred approach is quantitative research deeply informed and enriched by qualitative insights. Her dissertation research tested combinations frames and motivational messages to persuade business owners and managers to support breastfeeding employees.
Sheila has lived and taught in Egypt, pursued research as a Fulbright Fellow in Japan, studied and worked in France and Russia, and served as a Peace Corps Volunteer in Turkmenistan. This broad range of international exposure has made her especially sensitive to the ways that cultural practice informs health behavior, an awareness that she brings to her research and teaching.
- Doctorate, University of North Carolina School of Journalism and Mass Communication
- Master’s Degree, the University of Missouri School of Journalism
- Bachelor's Degree in Asian Studies and Creative Writing, University of Michigan