Professor Emerita Bourne Morris honored with creation of scholarship

Bourne MorrisBourne Morris, professor emerita of journalism, was honored with the creation of a scholarship in her name at the Integrated Marketing Competition reunion and fundraiser Oct. 21.  Recipients of the Bourne Morris Endowed Scholarship will be undergraduates in journalism with an emphasis in strategic communications, where Bourne made her career.

Bourne's career began under legendary ad man David Ogilvy, who hired her as a writer for his agency in New York. She worked her way up to become a creative supervisor and senior vice president, eventually moving west to become president of Ogilvy & Mather Los Angeles in 1977. She became a professor in the University's Reynolds School of Journalism in 1983. From 2000 until her retirement in 2009, she served as a faculty advisor to the Integrated Marketing Competition class, which prepares students for the American Advertising Federation's National Student Advertising Competition. She now writes mystery novels.

Initial funds for the scholarship were provided by Richard Stout '66 (zoology), a trustee emeritus of the University of Nevada, Reno Foundation. Stout and his late wife, Susanne, were neighbors of Bourne and her husband, Bob, for more than 30 years and share a lifelong friendship.

"You can't tell the story of the Reynolds School without noting the transformative impact of Bourne Morris," said Reynolds School of Journalism Dean Al Stavitsky. "How wonderful that her career will be acknowledged and celebrated each year when we award this scholarship."

Photo: Professor Emerita of Journalism Bourne Morris and Reynolds School of Journalism Dean Al Stavitsky at the Integrated Marketing Competition reunion and fundraiser Oct. 21, where Bourne was honored with the creation of a scholarship in her name. (Photo by Theresa Danna-Douglas)

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