University road map

University marketing communications road map
Revised March 1, 2018

Brand position

We believe access to education and knowledge for all is essential to human progress.

Brand promise

Your future is powered by knowledge.℠

Brand pillars

Learning, discovery & engagement.  These are our core strengths.

Brand pillars

Learning Discovery Engagement
  • High-impact education
  • World-improving research & creativity
  • Transforming communities & business
  • Foster a culture of completion within an interdisciplinary, experience-based learning environment facilitated by engaged, accomplished faculty
  • Promote a full, rich and traditional campus experience for every student
  • Connect students to academic success through dedicated services, centers and access to sophisticated technologies
  • Foster a diverse community of people and a marketplace of ideas to develop truly engaged, global citizens
  • Serve as a leading research institution pursuing knowledge that addresses the important issues of our time
  • Champion entrepreneurship, technology transfer and commercialization
  • Nurture scholarly and creative activity and academic inquiry
  • Cultivate student talent to foster fresh perspectives, bolster institutional renown and develop the next generation of transformational researchers and thinkers
  • Serve as a high-impact career-creating and workforce-enhancing asset for the New Nevada
  • Connect the knowledge, resources and talent of the University with Nevada business
  • Fully realize a campus-community ecosystem that leverages innovation and technology to advance Nevada’s economy
  • Improve the path to college and career
Market value
  • A high-impact university experience that is authentic and vital for producing educated and enriched students and faculty while remaining one of the best values in higher education
  • A high-impact research ecosystem that maximizes opportunities to improve the world through new knowledge, new technologies and innovation
  • A high-impact catalyst for entrepreneurs and creative and cultural leaders who fuel Nevada’s economic development and quality of life
Competitive advantage
  • Students enjoy a rich college experience in a personalized setting where opportunities for interacting with accomplished faculty and sophisticated technologies abound
  • Researchers engage with the talent, technology and crossdisciplinary culture that are hallmarks of a high-impact research institution
  • Citizens have access to people and processes that have a real and meaningful impact on business success and community well-being
Student benefits
  • Authentic, total college experience
  • A culture focused on student success
  • Learn by doing
  • Graduates who are globally competitive in their respective fields of endeavor
  • Graduate and undergraduate opportunities to collaborate with researchers and thought leaders in a variety of disciplines
  • Advance personal passion and knowledge of chosen field
  • Have a chance to change the world
  • Hands-on experience through service-learning and internships with business
  • Networking and relationship-building
  • Preparing students to go out and have a high-impact, meaningful life in the real world


How we support or substantiate these advantages:

  • Ranked in the top tier of best national universities by U.S. News & World Report and in the top tier of the Times Higher Education/Wall Street Journal World University Rankings
  • Nevada’s land-grant institution since 1874, providing outreach to every county through University of Nevada, Reno Extension; University of Nevada, Reno School of Medicine; and hundreds of service-learning, internship and community engagement activities
  • Carnegie Classification™ as a comprehensive, doctoral university with high research activity (R2)
  • Offering more than 460 undergraduate and graduate degree, certificate and minor programs
  • A dynamic, growing university with record levels of academic and institutional achievement, including more than 400 National Merit Scholars and Presidential Scholars; the most culturally diverse enrollment in our history (37 percent); national championships in student competitions from civil engineering to integrative neuroscience to debate; and the production of more than 1,500 peer-reviewed national and international journal articles, books and exhibits by University faculty
  • Increasing number of graduates each year, with an overall 73.6 increase increase in baccalaureate degrees awarded over the past decade (2007-2017)
  • Remarkable value in higher education, ranked by Forbes Magazine as one of “America’s Top Colleges,” empowering focused students to graduate in four years while minimizing student debt
  • Beautiful, vibrant, traditional, residential college campus with more than $750 million in new buildings, labs and facilities in the past decade
  • Engaged, accomplished faculty and staff featuring nearly 100 Fulbright Scholars, American Physical Society Fellows, National Science Foundation Early Career Award winners, National Geographic Fellows and American Society of Civil and Mechanical Engineering members
  • A campuswide culture of research and innovation, responsible for 74 active U.S. patents and 15 new patents annually
  • An honors program notable for producing Goldwater, Truman, Marshall and Udall scholarship recipients and a 2014 Rhodes Scholarship finalist
  • A focus on entrepreneurial thinking, with the $5 million Ozmen Center for Entrepreneurship, the $50,000 Sontag Business Plan Competition and The Innevation Center, Powered by Switch® in downtown Reno
  • Home to Wolf Pack Athletics, an NCAA Division 1 athletics program
  • Programs, facilities and events, including more than 250 student clubs and organizations, more than 1,000 annual special events and programming and notable speakers that connect students academically and socially
  • Home to the nationally recognized MakerSpace at DeLaMare Library
  • Active partner with K-12 in improving the path of Nevada students to college and career
  • Located where the Great Basin meets the High Sierra and Lake Tahoe, offering four seasons of outdoor recreational opportunities
  • 89 percent of graduates are employed, in the military or in graduate school within one year of graduation