Wildfire Survey

Wildfire behind mountain roadside NV 2010

   Washoe County, Nevada  2010. Photo courtesy of Jeana Clayton    

Investigation team

Kimberly Rollins, Associate Professor, Economics
Michael Taylor, Assistant Professor
Laine Christman, MS, Research Analyst
Rebecca Mixon, Staff Research Associate II
Osasohan Agbonlahor, Graduate Research Assistant
Corey Lott, Graduate Research Assistant, UC Santa Barbara


Homeowners in many Nevada communities are threatened by wildfires fueled by dry, overgrown vegetation. Wildfire and its costs are a growing problem across the US. Research conducted in various communities provides a means for different types of residents' opinions to be taken into account.  This study is being conducted by the University of Nevada to specifically represent residents in western landscapes who face a wide range of wildfire risks. The data was collected from Wildland Urban Interface (WUI) residents in 35 Nevadan communities via a mail in survey.

 Goals of the study include learning about:

  • Trade-offs Nevadans face concerning actions to reduce wildfire threat to home and property
  • How much risk Nevadans face in different communities and how they feel about that risk.
  • What Nevadans feel about both public programs and private actions to reduce wildfire risk.

Results of the study

  • Average willingness to pay to support public programs to reduce wildfire risk is $51/year
  • Average willingness to invest in actions to reduce wildfire risk on private property is $308
  • Aversion to risk increase willingness to pay
  • Residents in forested communities have higher willingness to pay than rangeland residents
  • Residents treat public program and private actions to reduce fire risk as substitutes