Jessica Rixom

Associate Professor of Marketing

Jessica Rixom
Office: Ansari Business 319B
Tel: (775) 682-9170
jrixom@unr.edu

Education

  • Ph.D., Marketing
    • The University of Utah, David Eccles School of Business
  • M.M.R., Master of Marketing Research
    • The University of Georgia, Terry College of Business, Coca-Cola Center for Marketing Studies
  • B.B.A., Advertising and Promotion
    • Western Michigan University, Haworth College of Business
  • B.A.S., Organizational Communication
    • Western Michigan University, School of Communication
  • Study Abroad, Oxford Brookes University, England, through Butler University 

Publications

  • Rixom, Jessica and Himanshu Mishra (2014), "Ethical Ends: The Effect of an Abstract Mindset in Linked Ethical Decisions." Organizational Behavior and Human Decision Processes, 124 (2): 110-121.
  • Mishra, Himanshu, Arul Mishra, Jessica Rixom, and Promothesh Chatterjee (2013), "Influence of Motivated Reasoning on Saving and Spending Decisions." Organizational Behavior and Human Decision Processes, 121 (1): 13-23.

Conference Presentations

  • "Trait Transference: Inferring Product Traits from Environmentally Conscious Packaging," San Lois Obispo, CA, Marketing & Public Policy Conference, June 2016 (with Debra L. Scammon in a competitive paper session).
  • "Identity Overlap: Transferring Eco-Friendliness from Packages to Products," Atlanta, GA, Marketing & Public Policy Conference, June 2012 (with Debra L. Scammon in a working paper session).
  • "The Robin Hood Effect: When High-Level Construals Lead to Immoral Behaviors for the Greater Good," St. Lois, MO, Association for Consumer Research Conference, October 2011 (with Himanshu Mishra in a competitive paper session).
  • "The Robin Hood Effect: When High-Level Construals Lead to Immoral Behaviors for the Greater Good," St. Louis, MO, Society for Judgment and Decision Making Conference, November 2010 (with Himanshu Mishra in a competitive paper session).
  • "One or Many: How number of accounts facilitates spending or saving behavior," Boulder, CO, Boulder Summer Conference on Consumer Financial Decision Making, June 2010 (with Himanshu Mishra and Arul Mishra in a competitive paper session).

Teaching Experience

  • University of Nevada, Reno, College of Business
    • International Marketing (MAR 456/656)
    • Advanced Marketing Management (MAR 495)
  • Previous Courses Taught
    • Consumer Behavior
    • Brand Management
    • Advertising and Persuasion

Honors and Awards

  • Doctoral Student Teaching Excellence Award, David Eccles School of Business, University of Utah
  • Ph.D. Student Teaching Award, Department of Marketing, David Eccles School of Business
  • AMA-Sheth Doctoral Consortium Fellow
  • Ortho-McNeil Pharmaceutical InNERVEation Award
  • Johnson & Johnson Encore Award
  • Coca-Cola Foundation Scholar 

Industry Experience

  • Johnson & Johnson (Ortho-McNeil Pharmaceutical), Market Research Manager
  • NOP World (now part of GFK Group), Oxford, England, Market Research Interviewer