James Sundali

Professor of Strategic Management

James SundaliOffice: Ansari Business 401 D
Tel: (775) 682-9176
Fax: (775) 784-1769
James Sundali's Website
Curriculum Vitae

My name is James Sundali, and I have been a Professor in the Management Department at the University of Nevada, Reno since 1997. I received my Ph.D. from the University of Arizona in 1995 and taught for three years at Kent State University in Ohio. My current research is mostly focused in the areas of judgment and decision making, behavioral finance and behavioral economics. I primarily teach the core class in strategic management at both the undergraduate and MBA level, an elective class in decision making and negotiation, and a Ph.D. seminar in managerial decision making.

Each summer, I teach a travel class called "leadership insights from the humanities" that visits New York City. I have served on numerous committees and in administrative capacities while at the University, and I am currently the Graduate Director of the Ph.D. program in Business Administration with a concentration in Management. I grew up in Anaheim, California and spent my summers playing sports and hanging out at the beach. I am married with identical twin daughters who are off to college soon.


  • Ph. D., University of Arizona, 1995. Major: Business Administration; Minor: Finance
    • Dissertation Title: "An experimental investigation of market entry problems"
    • Primary Dissertation Advisor: Amnon Rapoport
  • MBA, California Polytechnic State University, San Luis Obispo, 1990
  • BS Economics California Polytechnic State University, San Luis Obispo, 1985

Professional Experience

  • Current - 2014 Professor, University of Nevada, Reno / Managerial Sciences
  • 2014 - 2000 Associate Professor, University of Nevada, Reno / Managerial Sciences
  • 1999-1997 Assistant Professor, University of Nevada, Reno / Managerial Sciences
  • 1997 - 1995 Assistant/Visiting Professor, Kent State University / Administrative Sciences
  • 1986 - 1987 Stockbroker (Series 7) / Financial Planning Consultant

Recent Publications

  • Safford, A., Sundali, J., Guerrer, F. (in press). Does experiencing a Crash make all the difference? An Experiment on the Depression Babies Hypothesis. Sage Open.
  • Papadovasilakia, D., Guerrero, F., Sundali, J. (in press). The effect of early and salient investment experiences on subsequent asset allocations-An experimental study. Journal of Behavioral and Experimental Finance. Available online 14 March 2018. https://doi.org/10.1016/j.jbef.2018.03.002
  • Wuthisatian, Rattaphon, Federico Guerrero, James Sundali, (2017). Gain attraction in the presence of social interactions. Review of Behavioral Finance, Vol. 9 Issue: 2, pp.105-127, https://doi.org/10.1108/RBF-09-2016-0062
  • Papadovasikaki, D., Guerrero, F., Sundali, J., Stone, G. (2015). How important are early investment experiences on subsequent investment decisions? A laboratory experiment on asset allocation. Managerial Finance., Vol. 41, Issue: 6, pp: 582-590.
  • Wieland, A., Sundali, J., Kemmelmeier, M., Sarin, R. (2014). Gender differences in the endowment effect: Women pay less, but won't accept less. Judgment and Decision Making 11/2014; 9(6):558-571.
  • Sundali, J. A., Safford, A.H., & Croson, R. (2012). The impact of near-miss events on betting behavior: An examination of casino rapid roulette play. Judgment and Decision Making, Vol. 7, No. 6, November 2012, pp. 768-778
  • Sundali, J.A., Stone, G.R., & Guerrero, F.L. (2012). The effect of setting goals and emotions on asset allocation decisions, Managerial Finance, Vol. 38 Iss: 11, pp.1008
  • Guerrero, F., Stone, G., & Sundali, J. (2012). Fear in asset allocation during and after stock market crashes: An Experiment in Behavioral Finance. The Advances in Behavioral Finance & Economics. Volume 2, Issue 1, Spring 2012, pp. 50-80
  • Sundali, J., Stone, G., Guerrero, F. (2011) The effect of setting goals and happy/sad face feedback on asset allocation decisions. 2011 Conference proceedings for the Academy of Behavioral Finance and Economics.
  • Guerrero, F., Stone, G., Sundali, J. (2011). Do stock market crashes cause fear in asset allocation: An experiment in behavioral finance. 2011 Conference proceedings for the Academy of Behavioral Finance and Economics.
  • Croson, R., Fox, M., & Sundali, J. (2009). Behavioral and Brain Measures of Risk-Taking. In Wolfe, A., Owens, E.C. (Eds.), Mapping the American Moral Landscape, pp. 115-146, Baylor University Press.
  • Sundali, J. & Guerrero, F. (2009). Managing a 401K account: An experiment on asset allocation. Journal of Behavioral Finance, Vol. 10 Issue 2, p108-124.
  • Sundali, J., Westerman, J., & Stedham, Y. 2008. Retirement satisfaction: The importance of stable income sources. Journal of Behavioral and Applied Management, 10(1), 18-46.