Alice Wieland

Assistant Professor of Management

Alice Wieland PhotoOffice: Ansari Business 401 C
Tel: (775) 784-1326
Fax: (775) 784-1769
Alice Wieland's CV

Research Interests

Research interests include gender and decision-making; gender effects on decisions in managerial, entrepreneurial, risky and competitive situations, and the influence of gender stereotypes on decisions. Experimental methods used for entrepreneurship research.

Academic Positions

  • Assistant Professor of Management July 2012 to Present
    • College of Business, University of Nevada, Reno Reno, NV
  • Adjunct Professor of Entrepreneurship Fall, 2011
    • USC Marshall School of Business, Greif Center for Entrepreneurial Studies Los Angeles, CA


  • PhD, UCLA Anderson School of Management June, 2012
  • MBA, University of Southern California, Marshall School of Business May, 2003
  • MA, Columbia University, Teachers College May, 2000
    • Social and Organizational Psychology, New York, NY
  • BS, New York University, Leonard N. Stern School of Business January, 1995
  • CPA, New York State, Department of Education 1999 to Present

Current Research Projects

  • Wieland, A. (Revising). Advancing Entrepreneurial Theory with Causal Processes: Study Design and Analysis for Examining Mediation. Journal of Small Business Management.
  • Siegel, P. & Wieland, A. (Revising). Towards Extending the Reach of Uncertainty Management Theory: The effect of process fairness on Self-Handicapping Behavior.
  • Wieland, A. & Lopez, L. (In Progress). Attributions of Female Entrepreneurs: Baron vs. Heilman.
  • Wieland, A. (In Progress). Gender and Risk assessments of Career Decisions.
  • Wieland, A. (In Progress). Stereotypes of Entrepreneurs.
  • Sundali, J., Stafford, A., Guerrero, F. & Wieland, A. (Revising). Social Comparisons on Risk Taking.

Publications and Manuscripts Under Review

*Authorship is equally shared; presentation of author names is alphabetical.

  • Gupta, V., Wieland, A., & Turban, D. (Forthcoming). Gender Characterizations in Entrepreneurship: A Multi-Level Investigation of Sex-Role Stereotypes about High Growth Commercial and Social Entrepreneurs. Journal of Small Business Management.
  • Wieland, A., Kemmelmeier, M., Gupta, V. & McKelvey, W. (2018). Gendered Cognitions: A Socio-Cognitive Model of How Gender Affects Entrepreneurial Preferences. Entrepreneurship and Regional Development.
  • *Hsu, D., Simmons, S. & Wieland, A. (2017). Entrepreneurship and Experimental Research Methods: What's Been Done, What's Left to Do? Organizational Research Methods.
  • Stedham, Y. & Wieland, A. (2017). Gender and Culture: Hostile and Benevolent Sexism on Entrepreneurial Intentions. International Journal of Entrepreneurial Behavior & Research.
  • *Kakapour, S., Morgan, T., Parsinejad, S. & Wieland, A. (2016). Antecedents of Corporate Entrepreneurship in Iranian SMEs: The Role of Strategic Orientation and Opportunity Identification. Journal of Small Business & Entrepreneurship.
  • Sarin, R. & Wieland, A. (2016). Risk aversion for decisions under uncertainty: Are there gender differences? Journal of Behavioral and Experimental Economics.
  • Wieland, A, Sundali, J, Kemmelmeier, & M. Sarin, R. (2014). Gender Differences in the Endowment Effect: Women Pay Less, but Won't Accept Less. Judgment and Decision Making.
  • Wieland, A., & Sarin, R. (2012). Domain Specificity of Sex Differences in Competition. Journal of Economic Behavior & Organization.
  • Wieland, A. & Burnham, T. (2016). Boosting Performance on Evaluative Tasks: Activating Goals vs. Self-affirming. Psychological Reports.
  • Wieland, A. (2012). Sex, Gender, and Decisions: Exploring the Cognitions and Choices that Result in Differential Outcomes. UC Los Angeles: UCLA Center for the Study of Women.