BADM 726 | Personal Branding (3 credits)

Instructor: Bret Simmons, Ph.D., Associate Professor, Managerial Sciences

Personal branding builds content and conversation around your professional value using principles of permission and inbound marketing and social media platforms as tools.


  • How has social media become a tool for business decision making
  • How to use social media as a tool for business communication
  • Pros and cons of social media in business communication

Upon completion, students will be able to:

  • Effectively use social media in developing professional relationships
  • Effectively use social media in marketing organizations and generating business value

EMBA Learning Objectives and Outcomes

The overall learning objectives for the EMBA are a broad set of knowledge and skills we wish students to acquire and hone over the course of the program. Objectives represent the collective thought of the program’s faculty about the most valuable intellectual attributes of an executive at any point in his/her career.

The overall learning objectives form a central framework for the curriculum to which each course-specific set of objectives may be mapped, allowing courses to be woven together by common threads. Having a shared viewpoint of the educational content we wish to provide allows our faculty to continuously improve their courses, while maintaining a focus on the outcomes that are desired.

Learning Objectives and Outcomes Key:

  1. The ability to use evidence-based reasoning to understand, manage, and lead complex organizations.
  2. Development of skills that facilitate problem solving in a  complex and dynamic environment.
  3. The ability to integrate qualitative and quantitative  information into the decision making process.

Course specific mapping for BADM 726:

  • Principles and practices of inbound, content, and permission marketing (L.O.: 1,2,3)
  • Principles and practices of social business metrics (L.O.: 1,2,3)
  • Principles of social business (L.O.: 1,2,3)
  • Principles of developing and building a personal brand (L.O.: 1.2,3)