General Business B.S. Assessment Plan

Mission Statement

The mission of the College of Business undergraduate program is to enhance the lives of students by broadening their perspective and developing technical skills. The College will provide students the knowledge, experience and strong analytic skills necessary to be successful in competitive regional, national and global business job markets. The mission challenges COB to prepare its students by addressing the following: 1) ensuring that they acquire the necessary conceptual understanding across all areas of business; 2) enabling them to develop relevant practical business skills; and 3) promoting discipline specific research within a collaborative learning environment. The assurance of learning (AOL) process in the College of Business has developed six specific learning goals to meet the mission of the College.

Student Learning Outcomes

1. Students will be able to demonstrate mastery of fundamental business knowledge and practices.

Student Performance Indicators
  • Percent surveyed students in each of the following categories: "Needs Improvement"(students achieving less than 70% proficiency) "Meets Expectations" (students achieving between 70% and less than 90% proficiency) "Exceeds Expectations" (students achieving 90% or better proficiency)
Assessment Method
  • Goal is assessed in selected classes that measure basic business knowledge. Assessment method is varied and includes measurement on exams, reports, quizzes, and other assignments.

2. Students will be able to possess analytical and critical thinking skills.

Student Performance Indicators
  • Percent surveyed students in each of the following categories: "Needs Improvement"(students achieving less than 70% proficiency) "Meets Expectations" (students achieving between 70% and less than 90% proficiency) "Exceeds Expectations" (students achieving 90% or better proficiency)
Assessment Method
  • Goal is assessed in selected classes that address critical thinking and analytical skills including business statistics, business strategy and supply chain management. Assessment method is varied and includes measurement on exams, reports, quizzes, case studies, business games and other assignments.

3. Students will be able to effectively communicate within a business environment.

Student Performance Indicators
  • Percent surveyed students in each of the following categories: "Needs Improvement"(students achieving less than 70% proficiency) "Meets Expectations" (students achieving between 70% and less than 90% proficiency) "Exceeds Expectations" (students achieving 90% or better proficiency)
Assessment Method
  • Goal is assessed in selected classes where students are instructed in verbal and written communication skills. Assessment method is varied and includes measurement on written reports, business communication to companies, resumes, oral presentations and group projects.

4. Students will be able to use information technology to support business analysis and operations.

Student Performance Indicators
  • Percent surveyed students in each of the following categories: "Needs Improvement"(students achieving less than 70% proficiency) "Meets Expectations" (students achieving between 70% and less than 90% proficiency) "Exceeds Expectations" (students achieving 90% or better proficiency)
Assessment Method
  • Goal is assessed in selected classes where students are instructed in technology uses including lower and upper division Information System courses and the capstone strategic management course. Assessment method is varied and includes development of computer programs, web-based development projects, and business games.

5. Students will be able to recognize, evaluate and resolve ethical issues, both personally and organizationally.

Student Performance Indicators
  • Percent surveyed students in each of the following categories: "Needs Improvement"(students achieving less than 70% proficiency) "Meets Expectations" (students achieving between 70% and less than 90% proficiency) "Exceeds Expectations" (students achieving 90% or better proficiency)
Assessment Method
  • Goal is assessed in selected classes where students are instructed in business and personal ethics including lower and upper division Accounting courses, Information System courses, and the capstone strategic management course. Assessment method is varied and includes performance on exams and individual questions.

6. Students will be able to develop a global business perspective and will have the knowledge and skills to conduct business internationally.

Student Performance Indicators
  • Percent surveyed students in each of the following categories: "Needs Improvement"(students achieving less than 70% proficiency) "Meets Expectations" (students achieving between 70% and less than 90% proficiency) "Exceeds Expectations" (students achieving 90% or better proficiency)
Assessment Method
  • Goal is assessed in selected international business classes where global business knowledge and practices are an integral component of the curriculum. Assessment method is varied and includes measuring performance on essays and exams.