Cooperative Extension hosts workshop on building successful produce business

June 21 workshop in Reno offered via interactive video in several other counties

6/5/2013 - By: Claudene Wharton
Herds and Harvest Workshop Participants John Raper (pictured left) explains his operation on the Corley Ranch to participants at a previous Cooperative Extension “Herds and Harvest” workshop.

Cooperative Extension will host a "How to Create a Successful Produce Business" workshop, addressing a variety of topics from production and harvesting to marketing and business. Nevada producers, and others interested in learning more about how to thrive in a produce business, are invited to attend the workshop.

The workshop is part of Cooperative Extension's "Herds and Harvest" Program, a three-year program combining educational skill-building workshops and one-on-one mentoring to support Nevada agricultural producers. The program is supported by grant funds received from the Beginning Farmer and Rancher Development Program of the National Institute of Food and Agriculture, U.S. Department of Agriculture.

"This workshop will teach producers what the key steps are to creating a successful small, specialty produce farm," said Holly Gatzke, Lincoln County Extension educator. "The participants will learn directly from the real-life experiences of producers from successful long-term operating farms."

The workshop will be held 10 a.m. - 3:30 p.m., June 21 at the Washoe County Cooperative Extension office at 4955 Energy Way in Reno, and also via interactive video at Cooperative Extension offices in Caliente, Elko, Logandale and Pahrump. Workshop topics include:

  • Steps to building a successful small specialty farm: production, harvesting/logistics, marketing and business
  • Where is success found: In the market, or production?
  • Creating profitable markets in restaurants, farmers markets and wholesale
  • Top characteristics of a successful farm

The cost of the workshop is $30 per farm, and up to three individuals from one farm may attend. For an informational brochure or registration information, contact Jennifer Kintz at the Mineral County Cooperative Extension office at 775-945-3444, ext. 12.


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