Hoping to benefit both college students and local businesses, the University of Nevada, Reno and the Economic Development Authority of Western Nevada will host the “Recruiting Collegiate Talent Workshop,” Aug. 13 from 1:30 p.m. to 4:30 p.m. in the Joe Crowley Student Union.

The free workshop will feature a series of presentations including an overview of national workforce trends, tips for companies to effectively recruit University graduates and a student panel discussing what today’s graduates are looking for. Presenters will also provide information on budgeting time and money for successful employment recruitment.

“National statistics tell us students aren’t really aware of the different opportunities they have with different companies,” said Pru Jones, a career counselor in the University’s Career Development office. “We’re going to go through a whole list and variety of ways to contact, recruit and make (employers) presence known as potential employers for students.”

According to research of current employers in the Reno-Tahoe region conducted by the Economic Development Authority of Western Nevada, the No. 1 concern of companies is finding skilled workers.

“The purpose of the event is to help companies create a more strategic, long-term approach to using our regional college campuses as a resource for recruiting skilled workers and to keep local talent from moving away after they graduate,” said Gail Conkey, director of marketing at EDAWN, a sponsor of this event.