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Bourne Morris
Professor


Office:

RSJ 215C
Phone:
775-784-6946
E-mail:
bgmorris@unr.edu
Academic experience:
• Professor, Reynolds School of Journalism, 1983 to present.

Professional experience
• President, Ogilvy & Mather, Los Angeles (1977-1981), senior vice president, copywriter, creative supervisor, Ogilvy & Mather, New York, 1964-1976
Copywriter, Interpublic and BBDO, New York
• Published articles in Advertising Age, Adweek, Nevada Public Affairs Review, and The ASJMC Journal.
Author of “Advertising Ethics” in The Encyclopedia of Advertising


Awards
• Two CLIO Awards
• TWIN Award for Distinguished Women in American Industry
• Los Angeles Chamber of Commerce citation
• Thomas Wilson Award for Lifetime Achievement, The Advertising Association of Northern Nevada.


Education

• B.A., Bennington College

Courses taught

• Jour 331: Introduction to Advertising for IMC
• Jour 432: Advertising Copywriting for IMC
• Jour 433: The IMC Competition
. Jour305: Media Ethics

Why I teach:

I love students, talking to them, helping them learn. Mostly, I love learning from my students.

What I’ve learned:

• Encourage lively discussion and debate from students in classes. The less I talk the more they learn.

• Observe students’ individual strengths. I don’t grade on a curve. I prefer to grade a student according to his or her demonstrated ability to improve and grow during the process of mastering the course material.

• Encourage humor. Journalism is exciting and advertising is fun.

• I respect the original insights students bring to their work and acknowledge those moments when students are smarter than I am.

• One of the most valuable lessons my students can learn is how to work harder than they ever believed possible.

• It's enjoyable to help students achieve levels of creativity and strategic imagination they never dreamed possible.

• Critical thinking is the only kind worth doing.

• Good writing is essential to professional success—in any profession.

• So is good presentation.

• Teaching is a good way to give back to a society that has enriched my life. It’s the most joyous profession of all.

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The Donald W. Reynolds School of Journalism
and Center for Advanced Media Studies
Mail Stop 310, University of Nevada
Reno, Nevada 89557-0040
775-784-6531  
journalism@nevada.edu