Brand Guidelines & Logo
University of Nevada, Reno Innevation Center – Powered By Switch
If you are promoting an event or activity that will be held at the The Innevation Center you must refer to it by the following approved conventions and use the official branding (logo/identifier), outlined below.
All users of The Innevation Center will check an “I Agree” box on the room reservation form stating that they agree to the terms and conditions of booking programming time, which includes agreeing to use the wording and identifiers mentioned below in all promotional materials, traditional and digital.
First Reference: University of Nevada, Reno Innevation Center – Powered By Switch
Subsequent References: The Innevation Center
The Innevation Center has a unique identifier that you must include on your promotional materials. It looks like this:
This identifier is a hybrid design consisting of the words “innevation center” in Switch’s modified Century Gothic typeface followed by the words “University of Nevada, Reno” in the University’s official typeface, Myriad Pro.
The Innevation Center mark should be used on every promotional piece, along with the Powered By Switch tag. See the brand guidelines (PDF download above) for details.
In some material, you may find it necessary to describe what The Innevation Center is and does. In that case, the following are options for phrases we use to describe the facility and its purpose:
The Innevation Center is designed to empower Nevada’s next generation of economic leaders by igniting the creative and entrepreneurial spirits in University of Nevada, Reno students, faculty, community creatives, makers, economic developers, and emerging global tech companies.
The Innevation Center is a synergistic, collaborative space, designed to stimulate the creation and incubation of startups and accelerate the growth of the innovation economy of our region. Also home to:
- Nevada Advanced Autonomous Systems Innovation Center (NAASIC)—commercialization in autonomous systems
- Nevada Center for Applied Research (NCAR)—leveraging University assets to make Nevada businesses more competitive
- Nevada Industry Excellence (NVIE)—statewide manufacturing extension partnership
Designed to empower Nevada’s next generation of economic leaders and home to industry-forward initiatives including NAASIC, NCAR and NVIE.
In social media, we use the following handles to credit the University and Switch whenever possible, within the constraints of character limits.
When possible, please link to our website at unr.edu/innevation.
The University’s social media content generators will also be using the following hashtags in our posts about The Innevation Center: