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Integrated Marketing
Links for Integrated Marketing
Contact Information
| Contact Information for Integrated Marketing | |
|---|---|
| Phone | (775) 784-6187 |
| Fax | (775) 784-6150 |
| Location |
Clark Administration
203 |
| Address | 1664 N. Virginia Street Reno, NV 89557-0208 |
| Contact | Contact Us |
Fonts and Colors
| Blue | Silver | Grey |
|---|---|---|
| PMS 282 R: 0 G: 46 B: 98 | PMS Cool Grey 10 R: 128 G: 127 B: 132 | PMS 877 R: 142 G: 146 B: 149 |
| Hex: #003366 | Hex: #807f84 | Hex: #999999 |
Choosing your fonts and colors
Myriad Pro is the primary typeface for the University of Nevada, Reno. This font is available in a variety of weights, including regular, bold and italic.
The Myriad Pro fonts should may be used for headlines, large display type, captions and signage. Use the bold form for emphasis to set apart. (While listed above, the italic form is not recommended and should be used sparingly.) When creating advertising materials, Myriad Pro should be used throughout.
Note: Although graphic designers will want to purchase the Myriad Pro typeface, it is an optional purchase.
When preparing PowerPoint presentations and Word documents and other electronic files where font compatibility may be an issue, substitute Verdana for Myriad Pro. Arial is also an option.
Myriad Pro can be purchased online from Adobe.
Book Antiqua is the secondary typeface for the University of Nevada, Reno. This font should be used only for body copy and any other small text. Use this font sparingly in advertising material. Georgia is another secondary serif option.
Book Antiqua is supplied with Microsoft Office Professional 2003.
The University's official colors are silver and blue. In printed materials, the silver is Pantone Matching System (PMS) 877, and the blue is PMS 282. Since silver ink is difficult to read, PMS Cool Gray 10 is actually the preferred ink for printed materials.
The University and college signatures can be printed in either PMS colors, four-color process, grayscale or black. Digital color specifications are also offered. On one and 2-color printing, the logo must be PMS 282 (blue) or black.
