Never before have video and photography been so widely available. Now if you own a cell phone or an iPod you can record any given moment for posterity. And with such availability, the world has come to expect visual stimulation. If you think an average student will stick around long for text alone, think again.
But how can you employ these mediums well? How should you fit in? How can you stand out?
While there is growing support for video production on campus, the demands of compelling video are also growing. The expectations of a high-definition-oriented audience require more sophisticated equipment, software and training. If you can't commit to the kind of quality audiences expect, then hold off on diving into video.
At the Office of Integrated Marketing, we know how to make video work. It's labor intensive, it's time intensive, but the results can be dazzling.
For other University-produced videos, visit our channel on YouTube.
In a world saturated with images, quality can raise your photos above the sea of mediocre imagery.
The Office of Integrated Marketing has a collection of photos covering a wide swath of the institution: student life, research, academics, outreach, campus beauty, etc. These images are located on our Flickr page where you are free to browse and download at your leisure.
If you're interested in doing your own photography, here are some tips to taking great photos:
The brand or price of camera doesn't affect the angles, lighting or subject of the picture being taken. Spend more time focusing on interesting angles and lighting situations rather than on saving up enough cash to buy that nice Nikon.
Instead of always taking pictures from the same boring sides, spice it up a little bit. Don't be afraid to get below or above your subject, take the shot vertically instead of horizontally, place the subject in a corner instead of the center of the frame.
There is more to your image than the subject. Make sure you know where the subject is sitting relative to other elements in the frame. Is there something distracting in the background? Will the subject be outshone by less-important objects or people?
Lighting sets the mood of a photograph more than any other element. Side lighting makes textures stand out more than front lighting does, and back lighting makes the subject dark. Know what you want, and use your light accordingly. Also be careful of hard shadows.
You're the photographer! Don't be afraid to move around, get close, and set the scene the way you want it to be set. Direct models and move objects to get it just right. If you have an idea, do what it takes to see it come to life.