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Block N
Logo Usage
What is the logo? The Block N logo consists of a letterman-style, serif N surrounded by a square field of blue. These elements cannot be used separately.
When should I use the logo? All of the time, on every publication and website. The logo must be on the cover of all swag and publications. The logo can be part of a die-cut or embossment.
How about websites? An approved logo should appear on all websites, preferably in the upper left-hand corner of the site. (For a complete list of the web standards and examples, see Section IV of this guide.)
Can I change the color? The printed logo should appear in one of the official colors. If printing in 1 or 2 colors, one color must always be black or PMS 282 (Blue).
Can I apply special effects? The logo should appear unaltered in every application and should not be stretched or have a drop shadow or any other effect applied. The bounding box should always appear around the N and the proportion of the N should not be changed within the box. Do not crop the blue space around the N. What if I am placing the logo on a blue or dark background? When printing or placing a logo on a field of blue or any color that is low contrast, the logo should have a white outline. Let the logo stand alone. Any type or images surrounding the logo should be of sufficient contrast so that the logo is not crowded or obscured. There must be clear space that is at least half the height of the Block N logo.
Can I have my own logo?
Secondary logos should not be created.
How large does the logo need to be?
The logo should be proportional to size of your publication,promotional item, or website. The absolute minimum size for the Block N is ¼˝,however, this size is appropriate only for promotional items like pens and pencils. If the logo is used in combination with the logotype,the overall height should be no smaller than ¾˝.
For more on the Block N, see the full section.
Next:Colors and typeface
