The Office of Integrated Marketing is a highly experienced team of marketing, Web and communications professionals who strategize, create and execute branding, Web development and marketing communications tactics for the University of Nevada, Reno and its many units across campus and throughout the state.
Marketing today is a far cry from what it was even five years ago. Today, best practices in integrated marketing include a strategic focus on:
In Integrated Marketing, our core competency is helping the University's colleges, schools and special units market wisely using evidence-based approaches including target data gathering and analysis, Web analytics and optimization to maximize return on investment as conscientious stewards of Nevada's taxpayer dollars.
Over the years, the Integrated Marketing team has developed the University's brand, or a consistent visual language that represents the transformative work that happens at this national Tier 1 university.
At the University of Nevada, Reno, our marketing strategy starts with highly effective websites. Using our content management system (CMS), University units now have a user-friendly way to maintain their information and measure key statistics.
Print is not dead. Rack cards, brochures, postcards and viewbooks continue to have their place in today's marketing strategy. The trick is to make sure they are compelling enough to draw people to the Web.
Evocative images are priceless. When executed well, they communicate an emotion inexpressible by words. To that end, Integrated Marketing produces high-quality photo and video to bolster our marketing efforts.
Audio is another powerful medium; the human voice brings otherwise sterile words to life . Podcasts go a long way towards connecting audiences with key researchers and professors who work on projects here at the University.
Social media is powerful when employed strategically. One example is how Integrated Marketing leverages its 25,000+ Facebook followers by blending clever creative and timely execution.
Digital marketing is the future of advertising without waste. If you can define a target and say what you want them to do, Integrated Marketing can make even a small budget go a long way.
It's hard to ignore something that gets hand delivered. That's why direct mail is still an effective tool. Integrated Marketing knows how to make your direct mail campaign stand out from the pack.
Specialty campaigns are tailored to specific objectives. Pick an objective and see how Integrated Marketing can pull together a multimedia campaign to achieve results.