The "Wildest, Richest Rodeo in the West," the Reno Rodeo is a 10-day event. The Reno Rodeo is a PRCA (Professional Rodeo Cowboys Association) sanctioned sporting event. Reno Rodeo is a non-profit organization made up over 350 volunteers. Over 140,000 fans will be in attendance for the 4th richest PRCA tour rodeo. The event impacts the Reno/Sparks area economy with $42 million going to hotels, casinos, restaurants and retail. The Reno Rodeo has been nationally televised on CBS Sports, Fox Sports Net, Versus, ESPN, ESPN2 and ESPN Classic
Artown brings the outer reaches of imagination to the center of attention in a calendar noted by the National Endowment for the Arts as one of the most comprehensive festival offerings in the country. Each July, Artown asks all who will to leave the beaten path for arts unknown, to join with distinguished artists from down the street, across the country, and around the world for a month-long celebration of cultural diversity and artistic innovation. To experience the best and the latest in visual, performing and humanities arts-more than 350 events, all counted-from those who want nothing more than to entertain, to inspire, and yes, to impress the 350,000 people that experience our festival annually.