|Contact Information for Institute for the Study of Gambling & Commercial Gaming|
|Address||1664 N. Virginia Street
Reno, NV 89557-0025
Long-time casino consultant and former executive Bill Friedman takes us on an armchair tour of almost every major casino in Nevada's history. He has produced a monumental book analyzing casino design elements and financial and player count data along with his own astute observation of gamblers' preferences. From this analysis he puts forth his thirteen winning and losing principles of casino design and how they directly correlate with high or low player counts-the Friedman Casino Design Principles™.
The 629 pages include 164 full-page color photographs showing important interior features that Friedman discusses. This is an important book for casino managers, owners, analysts, designers, and potential investors to read to assess the likely success of any casino venture.
Designing Casinos Designing Casinos to Dominate the Competition: The Friedman International Standards of Casino Design™
629 pages, 164 color illustrations, glossary, ©2000
Hardcover, ISBN 0-942828-44-5, $150
Publisher: Institute for the Study of Gambling & Commercial Gaming
*Contact the Institute for shipping rates.